Bridging the Designer-Developer Divide: How to Efficiently Build Your Next Websitee_darrellj | Jan 06, 2014
Occasionally we invite clients in our marketplace to discuss issues of importance to freelancers who work on Elance. Here are some thoughts from Jessie Krieger. He is a best-selling author of Lifestyle Entrepreneur and creator of the Business In a Weekend. Learn more, and get a free copy of his book, at: www.BusinessInAWeekend.co
Over the last half decade I have hired Elancers for over 110 projects, including dozens of websites both for my own entrepreneurial pursuits, and those of my clients. Throughout those five years I have deduced a super easy way to save thousands of dollars building websites through Elance. It all revolves around a 3-step process that divides the work between designers and developers (as opposed to hiring one person or team to build the whole site).
You see, design work and development work (aka programming) are two totally different skills. Very rarely does one person posses a total fluency on both fronts. Rather, there is no shortage of incredible designers out there, just as there is no shortage of incredible developers out there. The trick is knowing how to break down your website needs into three discrete jobs. Let’s take a look:
Job #1 – Logo Design
Assuming you’re starting a new business or doing a redesign on your website, the first place to start is getting a great logo designed. Your logo encapsulates the look and feel of your business or brand and communicates what you’re all about to your customers. A great logo instantly builds credibility and immediately informs new visitors to your site how you can help them and what your value proposition is. And perhaps most importantly, a great logo embodies your brand’s design aesthetics can act as the “seed” from which your website design grows.
A great logo consists of a suggestive illustration, your business or brand’s name, and an informative tagline.
Here are some examples of logos I’ve had designed on Elance. Each one cost less than $100 to design including multiple initial design ideas and many rounds of revisions.
Takeaway: To start building your next great website, start by posting a Logo Design job on Elance and describe the look and feel you’re going for as well as provide some references to other logos whose style you like.
Job #2 – Homepage & Inner Page Template Design
Now that you’ve got a great looking logo, it’s time to put it to work! For your second job post a job titled something like “Homepage and Inner Page Design Template Needed for _________ Business” where you simply fill in what industry your business is in.
The specifics of this job should include two deliverables; a homepage design and a template for how the inner pages should look. When you post this job make sure to mention that you have a logo to share with the designer that they can use as a basis for the look and feel of the homepage and inner page. The inner page template simply describes the structure and layout that all pages inside your website will be based on.
The logic here is that by starting with a logo, you’ve defined the key graphical sensibilities that your website will be based on. Then by limiting your second job to just two designs, you keep costs under control and take advantage of what designers are great at – DESIGNING! This step in the process can cost as little as $200-$350, depending upon your requirements.
Takeaway: Provide the homepage and inner page design team with your logo and give them references to other sites you like, pointing out specific elements you like there (i.e., I love the menu bar on ABC.com and I love the right-hand sidebar on XYZ.com)
Job #3 – Technical Integration Specialist
Now it’s time to take these great designs and turn them into a fully functioning website. For this job you are hiring a programmer to take the designs you now have and do whatever coding work is necessary to get them published live on your domain.
This job is all about handing off the designs from Job #2, tell them what functionality you want such as a shopping cart and/or email capture forms and telling the developer/s to “take it across the finish line”. You want the final deliverable for this job to be your website published on your domain as a fully functioning website.
By splitting up the website development process into these three discrete steps you stand to save thousands of dollars as compared to the more traditional approach of hiring a team to “build your website”. Once again, this step in the process may only cost $200-$350 -- depending upon what you need.
Takeaway: Have designers deliver your homepage and inner page designs in HTML/CSS format, then hire a programmer to integrate all the functionality you need and publish the finished site live on your domain.
In conclusion: By separating the design process from the programming aspect of building websites you stand to save hundreds, or even thousands of dollars building your next website or launching your next online business. Bridge the designer-developer divide let Elancers focus on what they are best at, just like you’re focusing on what you’re best at by hiring great talent on Elance!
About the Author:
Jesse Krieger is the best selling author of Lifestyle Entrepreneur and creator of the Business In a Weekend.