To Feature Or Not To Feature … Is There A Question?elance_jon | Jan 22, 2009
Raise your hand if you’ve ever hesitated when listing your job on Elance when you’re confronted with the decision to pay the $15 bucks to list your job as “Featured”?
You’ve no doubt seen Featured posts on the site (note the shading with the snappy corresponding purple label), as they certainly do stand out from the rest of the listings, but have you ever wondered what other benefits those job listings have?
Wonder no more. Here are a few tidbits as to what makes these posts a favorite for some of Elance’s most successful job posters.
1. Featured jobs get more proposals.
In fact, on average, Featured jobs receive twice as many proposals as Standard job postings. Providers have learned that whenever businesses pay up to feature their job, it means that they mean business, and are serious about finding the right person and awarding their job.
2. Featured jobs get higher quality proposals.
As you may know, providers have to allocate “Connects” to submit proposals for jobs on Elance, and Featured jobs cost more Connects compared to Standard jobs. As a result, more time, consideration and effort tends to go into the proposal process, often yielding a tighter match to the job requirements.
Twice as many, twice as good. Not convinced yet?
3. Select providers are able to submit proposals on Featured jobs more freely.
Elance has a program that recognizes providers who verify their credentials and have consistently good track records on Elance called the Premier Program. These providers can submit proposals on Featured jobs using fewer Connects – a reward and benefit to them for their high performance. As a result, these providers are drawn to Featured jobs at a higher rate than non-Premier providers.
4. Featured jobs tend to be bigger in scope (and dollar size) than Standard jobs.
As it turns out, the average size of a Featured job is double that of Standard jobs. Admittedly, there is something of a selection bias here, as job posters are generally more willing to spend $15 to promote a higher budget job than a lower budget one. Nonetheless, healthy budgets also attract great proposals, and ultimately help job posters find the right fit.
So, next time you’re racing through the form to post your job, slow down for a second and consider the benefits above. Let me know how it goes!