The market does not lie. Let the record show that in May 2009, the Elance Online Work Index* confirms what all business people already know: Cash is indeed King.
This month’s Elance Online Work Index, a leading indicator on business hiring trends, highlights today’s most topical business imperatives of driving revenue, gaining IT efficiencies, cranking out great content, and diving into social media. Here’s what’s on the mind of business leaders all over:
“Show Me the Money.” Getting expert help to drive revenue is hotter than ever with demand for skills in Sales (#11) rising 10 spots, Marketing Strategy (#19) up 12 places, Internet Marketing (#23) up four and demand for PayPal (#24) skills moving up five rungs.
The world of film is constantly evolving, and thanks to nearly-ubiquitous broadband access, it isn’t just for the creative elite anymore. In the age of powerful, humorous, and emotionally gripping user-generated content, there’s a filmmaker in all of us, even if you’re capturing your child’s first steps and sharing it with family online or writing, producing, and directing your own in-depth documentary.
MOFILM, myself, and some of the most recognizable brands in the world are partnering together to invite you, members of the huge creative and innovative talent pool of providers here
on Elance, to try and become the next influential director in this new age of UGC.
The brands, 12 in total, include Best Buy, Doritos, Kodak, HP, and AT&T, and they’re in the hunt for creative minds to give innovative and fresh perspectives on their favorite brands. The 12 best videos will be awarded with prizes worth over $100,000, and the top three will be given an all-expenses-paid trip to the Cannes Advertising Festival in Cannes, France to see their work on display.
I’ll be judging the competition along with four leading marketing professionals from around the world, and the winner of the competition will walk away with €12,000 and an apprenticeship with me to study film. The contest runs until June 8, 2009, so get your creative juices flowing, fire up your camera, and show the world what kind of talent Elance has got.
For more information, terms and conditions, and the full list of brands, visit the MOFILM website.
Word is that you recently looked to take the ol’ Air Force One out for a photo shoot earlier this week, and I heard the bill wasn’t pretty. $300,000!
Don’t get me wrong, I don’t have a problem with you spending some dough to take the Presidential ride out for a few glamour shots, but next time, consider hiring an elancer to do a little photo editing for you instead. It’s easy, and ninety nine times out of a hundred, you probably wouldn’t be able to tell the difference. And did I mention that it would save you a major grip of cash? I’ve even taken the liberty of creating a sample for you at no cost.
All jokes aside, the reality is this: If a picture is worth a thousand words, Photoshop is worth a million. It’s an unbelievably incredible tool that can create even more incredible results. You’d honestly be surprised at what people can do these days. Astonished. Amazed. Maybe even perplexed. And through Elance, you have access to a huge pool of expert Photoshop providers that take ‘chopping to the next level – 10,302 to be exact.
So, a word to the wise and to anyone listening in from inside the beltway: The next time you’ve got 300 grand burning a hole in your pocket and you’re in desperate need of some fly pictures of your private jet in action, keep it in the hangar, hire an elancer, and save the leftovers for the next round of bailouts.
Adding an image to your content, regardless of it's a blog, book, email newsletter, or website, isn’t just a suggestion — in this day and age, it’s a requirement. Images add a wealth of depth and is the bait that potentially grabs the wandering eyes of those just passing by. However, finding a compelling image that is royalty-free and completely legal to use can be a tad bit difficult. (And no, you can’t just Google Image Search your way out of this unless you’re looking to spend a little time in the big house.)
A site I frequent to brush up on my graphic design skills called TutorialBlog posted an awesome list of 25 stock photo sites, both free and paid. Take a look before you go on your next image search.
A few of my favorites freebies made the A-list on TutorialBlog's list, including Free Range, Stock Xchng, and Every Stock Photo (really awesome), but there are a couple of paid sites that didn't make the cut that are worthwhile to mention.
Open source. It’s out there, and my bet is that you’ve already run into it in some form probably without even noticing it. Its prevalence in the real world is palpable — there’s open source software, hardware, books, journalism, politics — even an open source soda dubbed “OpenCola” has been seen in the wild. And after taking a hard look at the latest trends on our April Elance Online Work Index, it’s clear that this whole “open” idea won’t be vanishing anytime soon.
But what does the term “open source” actually mean? Some believe, “It’s free as in freedom, not free as in beer,” while others say, “Sometimes, it’s free as in beer, too!” Others preach, “It’s the open sharing of knowledge,” and some others yell, “Free code!”
With all of this open source talk floating around, it’s easy to get mixed up with what the term really means. Here’s a quick primer to get you started.
In order to be a part of the open source crew, there are 10 rules in the Open Source Initiative's definition that one must follow. But the main pillars behind the idea are these three points: (1) there must be free redistribution (meaning your code can be shared freely), (2) the original source code must be obtainable in a reasonable fashion, and (3) you must allow modifications and derived works. (See the full definition here.)
Let me try to quickly put that into perspective: The Facebook population is now 24 times larger than the population of New York City, equivalent in size to 1,904completely-sold out shows at the gigantic Wembley Stadium, and would be the fifth largest country in the world if it were its own country. Or as I like to think of it, 199,999,700more people that are out there awaiting to befriend me.
The numbers are impressive to say the least. What's even more incredible is that the site took less than five years to reach this landmark, and its current growth rate is even more outlandish – 100 million new users in only 8 months.
Now, if you're a Facebook cynic and you think that the app “gold rush” has come and gone, just rewind and review those numbers again – the gettin’ is still good, my friends. If you’re a business, a simple yet clever Facebook application can bring new customers, engage old ones, and spread word about your company in a viral fashion, or if you’ve randomly just thought of an innovative new app, it may end up being a more lucrative endeavor than you expected.
Zazzle: The online store that specializes in selling user-customized shirts, mugs, posters, cards, and more launched an impressive Facebook app that has built an even more impressive following. The Zazzle Facebook App allows users to display their customized store directly on their profile page. Case study: I get to show off my super cool T-shirt designs directly to my friends, my friends become a little bit more fashion forward and can reflect on my awesome art skills, and Zazzle gets a viral marketing campaign. Bonus: Zazzle throws me a bit of cash for anything that sells. If done properly, a Facebook App can get a huge number of new eyes on your products with minimal effort and upkeep. Who doesn't want that?
A new month means new Skill Tests here at Elance HQ, and if you’ve been patiently waiting to show off your knowledge on a series of newly available skills, now is your chance. Don’t forget, Skill Tests are always free here at Elance, so if you’ve got a little spare time, give it a shot. Believe me, it can make your profile page really stand out from the rest. And without further ado:
Adobe Photoshop CS4, one of the new tests added this month, isn’t just any run-of-the-mill year-over-year upgrade. Adobe has made some major changes on the exterior paint job as well as under the hood. Some of the new features include (warning: technical jargon ahead) a new “Adjustments Panel”, a “Masks Panel”, extended depth of field, fluid canvas rotation, significant upgrades in 3D object handling, content-aware scaling (very neat), smoother panning and zooming, and more. One more thing: Photoshop CS4 is the first ever version to fully support 64-bit processors (Windows only — Apple fans will have to wait until CS5).
Work at your own schedule. Get comfortable at the workplace of your choosing. How much work and how much money — you call the shots. You are the boss. This all may sound tantalizing to the business-suit wearing nine-to-fiver, but there are a number of things to consider before diving head first into the freelancing pool. We've asked Ilise Benun, co-founder of Marketing Mentor, to give us her insights on living the life of a freelancer.
“I know how to do X, so I’ll just make a business out of that and life will be good.”
You probably said that to yourself when you first thought about freelancing. But if you’re totally new to the concept or have been toying with the idea a little while now, know this: It isn't quite as easy as it seems.
If you’re serious about taking advantage of the “freedom” inherent in freelancing, the only way to make it work is to be realistic, because unrealistic expectations can cause extreme disappointment. So if that’s your aim, read on and take a look at the real world of freelancing; it may save you a lot of time in the long run.
Myth #1: You’ll be a creative (or techie, or other professional) running a business. Reality: Being a successful freelancer starts with the right mindset. You must see yourself as an entrepreneur providing services, not a designer, developer, writer, or any other skilled professional making money from your skill or talent. This is a subtle but important distinction. If you see yourself as a professional who provides services, or, better yet, a solver of problems, you’ll realize that what you do commercially for others is based on their need. And focusing on the needs of the market — instead of on yourself — is a direct path to a thriving business.
Myth #2: You’ll be free to do whatever you want. Reality: Freedom is a double-edged sword. In theory, it’s true that you are free to do whatever you want, however, some of those things that you don’t want to do – like bookkeeping and marketing – are essential to the survival of your business. If you ignore them, you may singlehandedly undermine your own success. You are certainly free to do that, but it’s not a very good idea.
Updated: Voting has now ended. Check back on May 19 to see the results. Thanks for your support!
Fellow elancers, big news here!
We’ve just learned that Elance has been selected as a finalist in the Commerce category of the 2009 Webware 100 Awards. This honor should be shared by all of us as it recognizes not only the evolution of Elance in facilitating online work, but more importantly it acknowledges the millions upon milllions of dollars of work that has been delivered by the expert professionals on Elance to the benefit of their business clients around the world.
High fives all around.
We’ve come a long way since opening our doors in ’98, but if you think we’re content with this, think again. As the leading site for online work, our job is to constantly improve Elance by advancing ease-of-use, building trust, delivering timely customer support, and ultimately ensuring that the expert services providers on Elance deliver great results to their clients day in and day out. And we're just getting started.
So, if you're new to Elance or have been around since the old days, or if your feeling inspired, please drop a vote in the ballot box and help us show the rest of the world that Elance is where businesses go when they need to get work done online.
Ready to vote? Click on the big button on the right to head over to CNET to get your vote in. Polls close at noon on April 30, 2009, and winners will be announced on May 19, 2009. Until then, vote your online-working heart out, and we’ll be sure to join you in the winners circle next month.
Elance, the leading site for online work, today releases its April edition of the "Elance Online Work Index", ranking the hottest skills in-demand on the Web today based on data from more than 100,000 jobs posted on Elance over recent months.
The April Online Work Index reveals that IT and marketing skills continue to dominate the online work landscape as the Top 10 graphic clearly demonstrates.
Beyond the general demand for technology and marketing skills, businesses are clearly chasing domain expertise in open source technologies, help with delivering world-class user experiences, and insiders with savvy working with social media.
Open Source on the Rise: The overall trend of businesses migrating to open source technology solutions is stronger than ever with PHP (#1) programming now topping the Index followed closely by MySQL (#2). Demand grows for a variety of other open source skills including Joomla (#18), Drupal (#48 - up 10 spots), osCommerce, (#49 - up 20 spots), Ruby on Rails (#73 - up 27 spots), and Linux (#74 - up 13 spots).