For many small businesses, email communication is a key marketing tactic used to generate leads, engender customer loyalty and share important news. We asked Melinda Baxter of ExactTarget, a leading provider of on-demand email marketing software solutions, to share tips on how your marketing emails should be designed to achieve maximum results.
Whether you are new to email marketing or hope to optimize your current program, I’d like to start by asking you a very basic question: “Are you designing your email for the email environment or are you merely repurposing a direct mail or print piece?”
As a follow-up to his article, 13 Ways to Make Your Blog Go Viral, we asked Chris Bennett, a Search Engine Optimization expert, to share a few basic tips for helping your website perform better in search rankings.
Let’s start with a commonly misunderstood concept: Search engines don’t rank websites; they rank web pages. Many people assume if they optimize their website for a number of keywords then all search traffic will go to their homepage. Actually the opposite is true; search engines look for relevant pages, not relevant websites.
The creator and writer behind Doubtsourcing is Sandeep Sood, Founder & CEO of Monsoon Company, a web design/development firm based in Berkeley, CA and Mumbai, India. Sandeep draws upon his vast experience in outsourcing as inspiration for Doubtsourcing.
Blogs, like email house lists, can be excellent tools to communicate with existing customers. They can keep you top of mind with existing customers or contacts, provide customer service information, short tutorials and other information for existing customers.
But what about using a blog specifically to attract new business? How good is a blog as a prospecting method, or demand-generation method, or whatever phrase you want to give to the concept of “getting new business”?
Having blogged for over 4 years now, I have found a blog to be an excellent source of new business. But I’ve also learned what a blog is NOT.
Pay-per-click advertising is an established and rapidly growing marketing channel that is a valuable source of sales and leads for small and large companies alike.
These tips provide advertisers with the capability to quickly and easily focus on the highest priorities, build on successes, and most efficiently and effectively assess their pay-per-click advertising performance regardless of how much money they invest each month.
Most of you have probably heard of Flash and you’ve most likely seen it while browsing the internet … but how can you use it on your website?
Co-Founder & CEO, Siris Media
In a nutshell, Flash allows you to engage your audience with motion, sound and interactivity, which helps you deliver your message, sell your product or service, or promote your cause. Flash, well-designed and produced, is a great tool for developing dynamic content for the web and can be a great asset for your website.
In this article, you’ll learn what Flash programming is and how you can use it on your website to engage your audience and differentiate your business.