Heini Z

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“I could not have started Vivino without Elance.”
Call a cab (or merlot).
Heini Z, Vivino

Using your smartphone to find an amazing bottle of cabernet is now easy, thanks to the wildly-popular mobile app Vivino. And thanks to Elance, Vivino CEO/Founder Heini Zachariassen was able to made quick work of creating the world’s most downloaded wine app (which also happens to be the highest-ranking wine app in the US).

“The cost savings are important,” Heini notes. “But the flexibility of using freelancers is really what is vital for us.” The Copenhagen-based team initially used mobile app developers on Elance to build a beta version, and has continued using Elancers through the launch. Vivino had a team of freelancers spread around the world, making it simple for wine lovers to scan, rate and remember wines. Heini is quick to point out that with Elance he gets teams who have know-how with specialized skills, like location-based services and social sharing. Because when it comes to wine, who doesn’t love to share?