Market Trends

Six Rules for Small Business Technology Success

As you know, technology is so important to the growth of a small business. While all businesses need good technology strategies, larger businesses can throw tons of money into marketing, or into hiring lots of people and still be effective, up to a point, without using technology effectively. However, small business owners with our limited budgets, fewer employees, more demands on our time and other challenges have the most to gain and the most to lose by leveraging technology.



Just about every small business owner knows they need a website, email newsletter, email and some other basic technologies in their business. But once you pass the basics, there's some more key aspects of technology that you must consider. These are my Six Rules for Small Business Technology Success: 

Doubtsourcing Comic

 

About
The creator and writer behind Doubtsourcing is Sandeep Sood, Founder & CEO of Monsoon Company, a web design/development firm based in Berkeley, CA and Mumbai, India. Sandeep draws upon his vast experience in outsourcing as inspiration for Doubtsourcing.

100 Projects You Can Outsource

With over 150,000 projects posted last year, it’s not surprising that there is great variety in the types of projects that buyers and providers complete on Elance.

To help illustrate the diversity of skilled Elance providers and projects that you can successfully outsource, we compiled a list of 100 distinct Technology, Sales & Marketing, Finance, Legal, Research and Business Planning projects. Small businesses and individuals just like you are literally outsourcing these projects on Elance everyday – and you can too.

Optimized Email Design: The Medium is the Message

For many small businesses, email communication is a key marketing tactic used to generate leads, engender customer loyalty and share important news. We asked Melinda Baxter of ExactTarget, a leading provider of on-demand email marketing software solutions, to share tips on how your marketing emails should be designed to achieve maximum results.



Whether you are new to email marketing or hope to optimize your current program, I’d like to start by asking you a very basic question: “Are you designing your email for the email environment or are you merely repurposing a direct mail or print piece?”

How to Do Basic Website SEO

He’s back by popular demand...

As a follow-up to his article, 13 Ways to Make Your Blog Go Viral, we asked Chris Bennett, a Search Engine Optimization expert, to share a few basic tips for helping your website perform better in search rankings.



Let’s start with a commonly misunderstood concept: Search engines don’t rank websites; they rank web pages. Many people assume if they optimize their website for a number of keywords then all search traffic will go to their homepage. Actually the opposite is true; search engines look for relevant pages, not relevant websites.

Doubtsourcing Comic

 

About
The creator and writer behind Doubtsourcing is Sandeep Sood, Founder & CEO of Monsoon Company, a web design/development firm based in Berkeley, CA and Mumbai, India. Sandeep draws upon his vast experience in outsourcing as inspiration for Doubtsourcing.

Using a Blog to Attract New Business

Blogs, like email house lists, can be excellent tools to communicate with existing customers. They can keep you top of mind with existing customers or contacts, provide customer service information, short tutorials and other information for existing customers.



But what about using a blog specifically to attract new business? How good is a blog as a prospecting method, or demand-generation method, or whatever phrase you want to give to the concept of “getting new business”?

Having blogged for over 4 years now, I have found a blog to be an excellent source of new business. But I’ve also learned what a blog is NOT.

9 Tips for Super Charging Pay-Per-Click Advertising

Pay-per-click advertising is an established and rapidly growing marketing channel that is a valuable source of sales and leads for small and large companies alike.



These tips provide advertisers with the capability to quickly and easily focus on the highest priorities, build on successes, and most efficiently and effectively assess their pay-per-click advertising performance regardless of how much money they invest each month.

Thirteen Ways to Make Your Blog ‘Go Viral’

We asked Chris Bennett, a Search Engine Optimization expert, and someone we seek advice from when it comes to the Elance website, to write a few tips on how to help your blog ‘go viral’.



People tend to think of blogs today the way that websites were thought of ten years ago: “All I have to do is get a site up and I’ll instantly get tons of traffic and my business will take off.” That was the case for a brief time with websites, but it’s no longer the case with blogs.

Here are 13 practical ways you can grow the readership of your blog to help it go viral:

Doubtsourcing: Yup, That Too

We would like to introduce Doubtsourcing, a weekly comic about IT outsourcing, to the Elance community.

Doubtsourcing will be a regular post on the Elance blog, so be sure to check weekly for new editions.



The creator and writer behind Doubtsourcing is Sandeep Sood, Founder & CEO of Monsoon Company, a web design/development firm based in Berkeley, CA and Mumbai, India. Sandeep draws upon his vast experience in outsourcing as inspiration for Doubtsourcing.

 

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