Marketing

Widgets 101

There seems to be a lot of buzz about web widgets, and so we asked Tracy Pizzo, an expert in this area, to define web widgets and their applicability to your small business marketing strategy.


Tracy Pizzo - Guest Contributor

What’s a Widget Anyway?
Widgets have certainly become a hot topic these days – and for good reason. They’re expected to break the web wide open. Despite the pervasiveness of widget talk in the press and blogosphere, there is still a lot of confusion about what a widget is in the first place.

How StumbleUpon Can Work For You

Imagine a ‘friend’ who could recommend websites you’re interested in. Sound good? StumbleUpon could be the friend you’re looking for – and might just help you drive traffic to your website or blog while you’re at it.


Brian Reeder - Guest Contributor

StumbleUpon isn’t a search engine; it’s a web browser plugin that allows users to discover and rate web pages, photos, and videos. Once you download the plugin (don’t worry, it’s a fast download), you’ll use the StumbleUpon toolbar to “stumble” the web.

How Digg Can Help Market Your Business

If you have a website or blog – and even if you don’t – Digg.com is an incredibly valuable resource. If you’re simply a casual user, it’s a gold mine of great stories, tutorials, and tips...and better yet, it can be a great way to drive massive amounts of new visitors to your website.


Chris Bennett, Guest Contributor

What is Digg?
Digg is the biggest social news site on the web: According to Compete.com, in March 2008 over 19 million people visited Digg.com. Unlike traditional news sources where editors and publishers decide what qualifies as ‘news,’ what appears on Digg.com is controlled by the Digg community.

Optimized Email Design: The Medium is the Message

For many small businesses, email communication is a key marketing tactic used to generate leads, engender customer loyalty and share important news. We asked Melinda Baxter of ExactTarget, a leading provider of on-demand email marketing software solutions, to share tips on how your marketing emails should be designed to achieve maximum results.



Whether you are new to email marketing or hope to optimize your current program, I’d like to start by asking you a very basic question: “Are you designing your email for the email environment or are you merely repurposing a direct mail or print piece?”

How to Do Basic Website SEO

He’s back by popular demand...

As a follow-up to his article, 13 Ways to Make Your Blog Go Viral, we asked Chris Bennett, a Search Engine Optimization expert, to share a few basic tips for helping your website perform better in search rankings.



Let’s start with a commonly misunderstood concept: Search engines don’t rank websites; they rank web pages. Many people assume if they optimize their website for a number of keywords then all search traffic will go to their homepage. Actually the opposite is true; search engines look for relevant pages, not relevant websites.

9 Tips for Super Charging Pay-Per-Click Advertising

Pay-per-click advertising is an established and rapidly growing marketing channel that is a valuable source of sales and leads for small and large companies alike.



These tips provide advertisers with the capability to quickly and easily focus on the highest priorities, build on successes, and most efficiently and effectively assess their pay-per-click advertising performance regardless of how much money they invest each month.

Vroom Foods Takes Off With Elance

When Vroom Foods revved up its engines in 2001, Elancers provided the branding and marketing support that put this start up on the road to success.



Trevor Kensey, Vroom Foods Director of Marketing and his colleague and brother, Jason Kensey, shared with us the Vroom story and the role Elance providers played in the company's launch.

Thirteen Ways to Make Your Blog ‘Go Viral’

We asked Chris Bennett, a Search Engine Optimization expert, and someone we seek advice from when it comes to the Elance website, to write a few tips on how to help your blog ‘go viral’.



People tend to think of blogs today the way that websites were thought of ten years ago: “All I have to do is get a site up and I’ll instantly get tons of traffic and my business will take off.” That was the case for a brief time with websites, but it’s no longer the case with blogs.

Here are 13 practical ways you can grow the readership of your blog to help it go viral:

Mompreneur Helps Kids Increase Their Financial IQ's

Amanda van der Gulik, a mompreneur and Elance buyer, is passionate about two things:  financial independence and children.  She combines the two in her business, CleverDoughKids, a website dedicated to teaching children how to make money work for them rather than having to work for money.



CleverDoughKids, based in New Zealand and Canada, achieves Amanda's vision by creating and distributing educational materials with real examples of how kids can earn income passively.  "It's just so amazing to watch as the financial light bulb turns on in kids heads!" said Amanda.  One example Amanda shares is from her own daughter:

Jonathan Fleming Sails Through Groundhog Day

Do you ever feel like you are living the same day over and over again? Like Bill Murray in the movie "Groundhog Day," many of us get stuck in recurring routines that may be holding us back in our professional or personal lives.



Elance buyer and realtor, Jonathan Fleming, broke out of the day-to-day routine by using Elance to find and hire professionals to help him supercharge his real estate business while launching new ventures including public speaking and consulting.

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