Fixed Price: More than $10,000
| Posted: Jul 03, 2015 | Ends: 24d, 5h |
B2B Market Segmentation Study OPPORTUNITY: Take advantage of a large sample of hard-to-reach B2B Professionals (n=500) to segment the market for equipment in two different industrial equipment segments that share a common target LOGISTICS: We will provide sample and will draft screener and instrument. We can also program the instrument on the Survey Analytics platform or Survey Gizmo platforms, which has basic conjoint and Max-Diff capabilities. The suitability of these platform will have to be examined by the Methodologist. It is more likely easier for you to program and host the entire instrument DATE IN MARKET: July 2015 OBJECTIVES: 1. Segment market number one with 3-6 segment solution a. Which segments are primary targets for the client and its brand? b. Which segments are secondary targets for the client and its brand? c. What motivates each segment to purchase? d. How is each segment profiled? 2. Segment market number 2 with 3-6 segment solution a. Same question...
Preferred Location: United States