ANYONE CAN SELL WATER IN THE DESERT!
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But how are your sales doing? Maybe you're business is booming, but you want to add a little rocket fuel into your conversions. Or maybe you're just getting started - and want to launch your business with a BLAZE OF SALES.
Here's the question you MUST answer: Why would your buyers give you their hard-earned cash?
That, my friend is the crux of business and the golden key of success.
CRITICALLY VITAL TRUTH:
Behind every dollar there is a mind. The key to getting dollars is in getting inside...
Jan 18, 2009|Sales Writing|$500|Working
Nov 27, 2007|Copywriting|$375|Working
Nov 2, 2007|Web Content|$250|Working
I'm a one person show. I don't take all accounts that come my way. Because of my limited time, I choose only to take on contracts that I can devote myself fully to and that sell services and products in full integrity.
When choosing a copywriter. There are 5 key things you have to consider:
1) Rapport & Communication
How easily can you communicate with the writer?
Do they "get" your concept, product or service?
Can you understand their questions and feedback?
Do they understand you and your needs?
How clear is the communication between you?
2) Response Time
How prompt are they in responding to you?
3) Their knowledge of human psychology
How well do they understand what makes people tick?
And more importantly how well do they understand what makes your buyers fork out their cash?
Marketing is nothing more than applied psychology. You've got to get into people's psyche to get them to buy from you. Words are the doorway into their minds and the key to their wallets.
I spent 6 years traveling the world when I was fresh out of High School. I know what makes people from all cultures tick. I'm a doctor of traditional Chinese medicine, and have counseled and coached people on everything from relationships, health, business to psycho-emotional problems.
4) Experience and knowledge
Obviously, you want to make sure your copywriter has sold things before. Not only through copywriting. But make sure they have been a salesperson before....
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