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Caroline Somerset | Elance
 
176985602337900
Last Sign-in: Apr 19, 2012

Caroline Somerset

Experienced writer with strong marketing instinct
   United Kingdom
  |   Stratford upon Avon, Warwickshire
  |  11:37 pm Local Time

Overview

I have been a freelance copywriter for the past 18 years, producing tight, persuasive copy for advertising and marketing across all sectors. I care greatly that words should be powerful, precise and correctly used and I bring this level of professionalism to every job.

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Portfolio

The client, an established debt collection service, was launching a new trace service....
Conceptual flyer for the examination board OCR. The client needed to show how their A'...
The client is a dynamic company in an emerging market, providing armed security...
http://www.actussecurity.com
The client is a dynamic company in an emerging market, providing armed security...
http://www.actussecurity.com
A 16pp brochure for a leading UK shower manufacturer to showcase their latest...
Advertisement for specialist data management software which needed to illustrate,...
The client wanted a recruitment website to attract high quality personnel in keeping...
http://www.successfulnewcareer.co.uk
The client wanted a recruitment website to attract high quality personnel in keeping...
http://www.successfulnewcareer.co.uk
Packaging and ad for a franchise selling recyclable printer cartridges. The campaign...
The client is the welfare support organisation for the RAF, and a registered charity....
A conceptual folder which formed part of a campaign to showcase the benefits of an...

Skills (3)

Tested
Producing original copy to meet the client's business objectives
Editing client's own copy
Accuracy checks for grammar and spelling

Service Description

I write for advertising, web and marketing including brochures, e-flyers and printed promotional material. I also write editorial for newsletters and reports, for both corporate and not-for-profit clients.

Over the past 18 years I have acquired a vast amount of experience in reading a brief and delivering material which meets clients’ business objectives. I work flexibly and quickly, producing copy in a range of styles appropriate to the specified target market and brand identity. I can write to fit existing creative concepts or deliver copy-led material according to requirements.

Among the sectors I have worked for are finance, IT, recruitment, automotive, education, environmental, security, local authority/social housing and consumer goods.

Recent clients have included:
• Premium Country Dining Group (Mitchells & Butlers)
• Valor
• Triton
• E-ON
• RAF Association

Other clients over the years have included:
• Tesco
• Barclays
• BT
• Virgin
• Millward Brown
• Calor
• Baxi
• MG Rover
• OCR
• Stoves
• Osram
• National Trust
• Wesleyan Building Society
• Massey Ferguson
• Karcher
• Calor
• Volvo
• Renault





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Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Copywriter
freelance writer
marketing
advertising
website
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CarolineSomerse...
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Caroline Somerset | Elance

Caroline Somerset