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Elena Savitskaya | Elance
 
176985602337900
Last Sign-in: Jul 17, 2011

Elena Savitskaya

Not just pretty graphics
   United Kingdom
London
  |  7:58 am Local Time

Overview

I am a Graphic and Web Designer, based in London. I come from a Marketing Management background and when it comes to Graphic Design i have my own definitions of goals that designers need to achieve. In my opinion, it's not all about "pretty graphics". When pictures got printed on product packaging for the first time, the idea behind it was very simple: boost sales. Pure "eye candy" won't work anymore. It has to have a marketing strategy behind it, be memorable, be well-researched. I think that combining these principles with the "eye candy"...

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Portfolio

Skills (9)

Tested
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe After Effects
Mobile Programming
Web Design
Advertising
Search Engine Marketing (SEM)
Marketing

Service Description

I'm currently using the following software for my projects: Photoshop, Illustrator, InDesign, Flash, Dreamweaver, CorelDRAW, After Effects. I'm capable of handcoding HTML and CSS, but i choose not to take on programming work and leave it to specialists, understanding of HTML and CSS is what matters to me as a designer.

When it comes to creative thinking and marketing strategies you just can't be put into a box. A lot of us, designers, are guilty of thinking that a clients brief itself is that box. But i see it as a guideline, as a creative challenge, as a way to re-invent idea behind it.

I tend to approach my clients professionally, but with a human touch.

Since i started my job as a Graphic Designer, I've learned a lot about user experience, pshychology of sales, pshychology of perception, online and offline marketing, SEO (Search Engine Optimization) and advertising strategies.

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Keywords

graphic
web
designer
professional
quality
My Snapshot
Elance Level
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  • 12 months
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Identity
Username
ElenaSavitskaya
Type
Individual
Member Since
January 2010
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Elena Savitskaya | Elance

Elena Savitskaya