I am a Graphic and Web Designer, based in London. I come from a Marketing Management background and when it comes to Graphic Design i have my own definitions of goals that designers need to achieve. In my opinion, it's not all about "pretty graphics". When pictures got printed on product packaging for the first time, the idea behind it was very simple: boost sales. Pure "eye candy" won't work anymore. It has to have a marketing strategy behind it, be memorable, be well-researched. I think that combining these principles with the "eye candy"...
Read More »
I'm currently using the following software for my projects: Photoshop, Illustrator, InDesign, Flash, Dreamweaver, CorelDRAW, After Effects. I'm capable of handcoding HTML and CSS, but i choose not to take on programming work and leave it to specialists, understanding of HTML and CSS is what matters to me as a designer.
When it comes to creative thinking and marketing strategies you just can't be put into a box. A lot of us, designers, are guilty of thinking that a clients brief itself is that box. But i see it as a guideline, as a creative challenge, as a way to re-invent idea behind it.
I tend to approach my clients professionally, but with a human touch.
Since i started my job as a Graphic Designer, I've learned a lot about user experience, pshychology of sales, pshychology of perception, online and offline marketing, SEO (Search Engine Optimization) and advertising strategies.
Read More »