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Michelle Bernatchy Cantelme | Elance
 
176985602337900
Last Sign-in: Jan 9, 2013

Michelle Bernatchy Cantelme

Solving business problems with writing solutions
   United States
  |   Folsom, CA
  |  2:12 pm Local Time

Overview

Minimum Hourly Rate $50

If you need results, you'll get them here.

How can you be sure (you ask)?

Because I know the two most important things there are to know about copywriting:

1. Its goal is to get the customer to buy.
2. Buying is an emotional decision. ALWAYS!

That rule holds true for moms, mail carriers and martians, alike.

The key is to understand the audience at the deepest level, then to translate that knowledge into relevant, emotive language that tells the audience you understand their needs, wants and deepest desires.

I've been a copywriter and...

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Jul 31, 2011|Lead Generation|$267|Completed
May 25, 2011|Email Marketing|$282|Completed
|
5.0
May 2, 2011|Technical Writing|$326|Working
Apr 29, 2011|Ad Campaigns|$365|Working
|
5.0

View All »

Portfolio

Animated Ad for Structural Therapy - Target audience was members of an Elite Gym.
PART 1 - Sales Presentation - PLEASE VIEW IN SLIDE SHOW MODE.
PART 2 - Sample of powerpoint skill and sales presentation development. PLEASE VIEW IN...
Part of an article collection designed to get prospects to try new product.
Advertorial approach to entice franchisors
Advertorial to entice investors
Michelle wrote this employee profile in news style to give it energy and urgency.
Sample bio of many I've written, designed to provide career and educational highlights...
A sample of a short web sales letter.
Worked with the client to reorganize his site informatoin based on who his clients are...
Golf and therapy
Keyword, Web article. It is a creative piece.
News/commentary style
Healthcare news/commentary
Healthcare, dentistry written from an historical perspective
Alternative health

Skills (10)

Tested
Business Writing
Direct Response Marketing
Advertising
Creative Writing
Creative Writing Test - Non-fiction (U.S. Version)
My Score
avg
Passed
Online Writing
English
Email
Microsoft Word
Technical Writing
Marketing

Service Description

M.B. Cantelme Writing and Communication is owned and operated by Michelle Bernatchy Cantelme. With more than 14 years as a marketing and communication pro and copywriter, Michelle knows how to turn words into results. Her experience ranges from writing for high tech marketing to book publishing to business-to-business communication.

Experience:
Michelle started out selling a co-op marketing program for Carlson Travel network to pay her way through college. And, on her way to getting her degree in English and Rhetoric, she fell in love with the magic and science behind marketing and communication. She also interned for a book publisher, where she honed her copywriting skills.

Right out of college, she was hired by Intel Corporation and spent ten years with them as a marketing communication manager.

The first three years were spent as a PR manager for Intel, creating press kits and managing relationships with key media contacts. She launched numerous products--including Intel® StrataFlash™ memory and Intel Press. She spent eight years in IT Marketing Communication where she managed several campaigns, created copy for hundreds of web pages, and produced all varieties of marketing and sales copy--ranging from product and solution briefs, to educational, feature and news stories. To round out her marketing communication and writing skills, she led a marketing programs team for more than three years. She managed a worldwide team while working directly with...

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Employment

Intel Corporation
Marketing and Communication Manager, Media Relations Manager
1997 - 2006
Prima Publishing
Copy Editor, Aquisitions Specialist
1996 - 1996
This was a paid internship during my junior year of college. It appears to have been bought out by Random House since that time.
Carlson Travel Network, Sacramento
Sales and marketing representative
1994 - 1996

Education

CSU, Sacramento
Bachelor of Arts in English, emphasis in Rhetoric
1994 - 1997
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Copywriting
Sales Writing
Branding
Web Copy
Information Technology
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
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Member Since
April 2007
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Michelle Bernatchy Cantelme | Elance

Michelle Bernatchy Cantelme