Indestructible Concepts, Inc. provides marketing strategy, services and people to companies with aggressive plans for turnaround or growth.
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Broadly, we work on branding, positioning, sales messaging, brand awareness / communication, demand generation and lead nurturing strategies and tactics -- with a singular focus on how such programs enable sales, relationship management and service teams to retain and grow business.
We are experts at leveraging on-demand technologies to accomplish these objectives and measure returns, including ERP,...
Every client engagement is unique. We work with clients to truly understand needs before crafting a detailed statement of work. The following are examples of our services and are by no means comprehensive.
We help new businesses, divisions or product/service lines plan for and ramp up a marketing function in accelerated fashion:
Define target market
Write marketing strategy
Craft go-to-market message
Devise launch plans
Develop communication vehicles
Initiate lead generation activity
Manage PR and analyst relations
Deliver presentations to investors
We help existing businesses leverage marketing to realize aggressive plans for turnaround or growth. Typically we begin by developing clarity of message and consistently communicating the message through all channels; then we help to build the sales pipeline. Examples include:
Market insight development
Interview current, prospective and lost customers
Research the competition and clarify differentiators
Positioning and messaging
Articulate positioning statement
Craft sales-ready messaging
Brand awareness / communication
Re-name products, services or entities
Develop new visual identity to reflect positioning
Write taglines to reflect positioning
Write and design sales assets including presentations, brochures, white papers
Restructure, rewrite and redesign websites
Develop case studies and customer testimonials
Develop analyst and media relations...
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