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James L. | Elance
 
176985602337900
Last Sign-in: Jul 23, 2008

James L.

You've Got Questions, I Find Answers
   United States
  |   Austin, TX

Overview

I am a highly-qualified marketing and advertising professional with over a decade experience in both business to consumer and business to business categories.

While other marketing professionals will offer one-size-fits-all plans or recommendations, I specialize in in-depth research that uncovers the intersection between offeror and buyer. The end result is planning built upon insights specific to the client's current position and aspirations.


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Skills (10)

Tested
Brand Planning
Marketplace Research
Corporate Positioning
Demographics Research/Profiling
Consumer Research/Focus Group/Oher
Marketing
Microsoft PowerPoint
Advertising
Business Writing
Computer Skills

Service Description

I generate results based on my experience with Fortune 500 brands in the entertainment, telecommunications, financial services and healthcare categories among others.

I offer a full range of insights including:

- brand strategy
- marketplace research
- customer profiling
- go to market strategy
- product/service enhancement
- touchpoint mapping
- media and tactical planning
- ROI measurement and analytics

Services are employed based on the client's needs. No project is too large or small.



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Education

University of Kansas
B.A. Political Science
1990 - 1994

Keywords

marketing
research
advertising
writing
demographics
consumer
insight
planning
forecasting
business plan
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
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Identity
Username
James_Lanyon
Type
Individual
Member Since
July 2008
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James L. | Elance

James L.