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Michael K. | Elance
 
176985602337900
Last Sign-in: Dec 3, 2012

Michael K.

Social Media & Communications Specialist
   Netherlands
  |   Amsterdam, Noord-Holland
  |  10:02 pm Local Time

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Overview

Minimum Hourly Rate $75

I am a digital communications strategist from Montréal, Canada comfortable tending to a variety of clients from all over the world. I have worked and consulted on clients like EUROPOL, the Dutch and Canadian Governments, Procter & Gamble, Gucci, BMW, Bayer, MINI, Vrumona and many others.

A team player who loves delivering under pressure, I am highly flexible and stand out by approaching challenges with great drive, focus and an entrepreneurial enthusiasm.

Regular volunteer and often involved in community events, I believe in the value of...

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Portfolio

Skills (5)

Tested
Internet Marketing
Internet Marketing Test
My Score
avg
Public Relations
Public Relations Skill Test
My Score
avg
Advertising
Advertising Skills Certification
My Score
avg
Social Media Marketing
Market Research

Service Description

I believe social is about more than growing Facebook fans from 43k to 150k in six months (which I have done) - it's about what happens after you have your audiences' attention, and, even more importantly, how you hold onto and grow that attention into a genuine relationship over time.

I answer this challenge by:

1. Identifying meaningful connections
Define a range of communication triggers from out of the brand positioning and communications strategy

2. Triggering social influence
Connect behavioural triggers, motivations, with the most relevant 'spheres of influence' online, or offline. These are often influential individuals, groupings of people, communities or publishers with a specific area of expertise and hold sway over other likeminded individuals.

3.Designing communication strategies
Create a communications footprint that details different consumer journeys and experiences leading to, and arising after, purchase.

4. Cultivating Relationships
Establish communication hierarchies for each sphere of influence to make sure the brand positioning and messaging is clear, relevant and credible across all communication channels and consistent over the long-term.

5. Strengthening capacity
Develop internal capacities, (re-)train and adapt strategy to changing conditions

My client list includes:
EUROPOL // THE DUTCH GOVERNMENT // BMW // BAYER // PHILIPS // ING // SCHWEPPES // VITAMIN WATER // GUCCI // UNILEVER // HARMAN/KARDON

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Employment

BlastRadius Amsterdam
Social Media Strategist
2012 - 2012
Blast Radius’ clients include Microsoft, Starbucks, EA, Nike, NIVEA, Nokia, and BMW.
JWT Amsterdam
Digital Strategist
2011 - 2011
JWT Amsterdams' clients include ING, Bayer, Kitkat, Nikon, Shell, and Sourcy Vitaminwater.

Education

Concordia University
B.A. Honours, Political Science
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Carleton University
M.A. Policy, Management & International Relations
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Keywords

Writing/editing/proofing & publishing
Public relations Online Media & Communications Planning
Reputation Management & influencer marketing
Blogging
social networking
and online advertising
My Snapshot
Elance Level
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Identity
Username
MDKStrategy
Type
Individual
Member Since
November 2011
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Michael K. | Elance

Michael K.