I am a digital communications strategist from Montréal, Canada comfortable tending to a variety of clients from all over the world. I have worked and consulted on clients like EUROPOL, the Dutch and Canadian Governments, Procter & Gamble, Gucci, BMW, Bayer, MINI, Vrumona and many others.
Read More »
A team player who loves delivering under pressure, I am highly flexible and stand out by approaching challenges with great drive, focus and an entrepreneurial enthusiasm.
Regular volunteer and often involved in community events, I believe in the value of...
I believe social is about more than growing Facebook fans from 43k to 150k in six months (which I have done) - it's about what happens after you have your audiences' attention, and, even more importantly, how you hold onto and grow that attention into a genuine relationship over time.
I answer this challenge by:
1. Identifying meaningful connections
Define a range of communication triggers from out of the brand positioning and communications strategy
2. Triggering social influence
Connect behavioural triggers, motivations, with the most relevant 'spheres of influence' online, or offline. These are often influential individuals, groupings of people, communities or publishers with a specific area of expertise and hold sway over other likeminded individuals.
3.Designing communication strategies
Create a communications footprint that details different consumer journeys and experiences leading to, and arising after, purchase.
4. Cultivating Relationships
Establish communication hierarchies for each sphere of influence to make sure the brand positioning and messaging is clear, relevant and credible across all communication channels and consistent over the long-term.
5. Strengthening capacity
Develop internal capacities, (re-)train and adapt strategy to changing conditions
My client list includes:
EUROPOL // THE DUTCH GOVERNMENT // BMW // BAYER // PHILIPS // ING // SCHWEPPES // VITAMIN WATER // GUCCI // UNILEVER // HARMAN/KARDON
Read More »
Social Media Strategist
2012 - 2012
Blast Radius’ clients include Microsoft, Starbucks, EA, Nike, NIVEA, Nokia, and BMW.
2011 - 2011
JWT Amsterdams' clients include ING, Bayer, Kitkat, Nikon, Shell, and Sourcy Vitaminwater.