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MarketingGenius | Elance
 
176985602337900
Last Sign-in: Oct 17, 2012

MarketingGenius

Turning Marketing into Sales.
   United States
  |   Boulder, CO
  |  1:18 am Local Time

Overview

I help companies with their online direct marketing--mostly email--from concept to copy to implementation.

Whether you have an in-house marketing list that you're sure could be producing more sales, or you know that you should be generating one, I can help you.

If you are losing sales on your web site and are not collecting information from those potential customers to market to them later, I can help you.

If you're afraid of sending too many emails to your customers and newsletter list...I can't help you. People are only bothered by...

Read More »
Jun 6, 2012|Email Marketing|Private|Completed
|
4.3
Jun 4, 2012|Lead Generation|Private|Completed
May 10, 2012|Marketing Strategy|Private|Completed
May 8, 2012|Email Marketing|Private|Working
|
4.6

View All »

Portfolio

By including several new elements (a sidebar that easily explained the product, the...
This was DaVinci Laboratories home page before being redesigned. An industry leader in...
The newly redesigned and rewritten home page clearly conveys the company's positioning,...
http://www.davincilabs.com
This was the home page of a prominent jewelry and wrap designer before I redesigned it....
The new home page, which is also used as a landing page for online marketing (email and...
http://www.bhatibeads.com
This is one in a series of white papers used to build DaVinci's house email list. The...
http://www.davincilabs.com/DV-GI-Benefits.pdf
This squeeze page was used for a variety of PPC, email and social media campaigns to...
http://davincilabs.com/gi-benefits-wp.php
This series of emails introduced new products to customer lists and house email lists...
This series of emails introduced new products to customer lists and house email lists...
This long copy email promoted a marketing training product from a Business Opportunity...
This long copy email promoted a marketing training product from a Business Opportunity...
This series of emails promoted an ebook to a house customer list as well as for...
This series of emails promoted an ebook to a house customer list as well as for...
This series of emails promoted an ebook to a house customer list as well as for...
This series won a copy writing award from the Business Marketing Association.
This campaign differentiated a network service provider from a crowded market by...
A simple, bold message with a counterpoint of levity.
This series was designed to differentiate the client's venture capital firm as focused...
This series was designed to differentiate the client's venture capital firm as focused...
From local to national, from consumer to trade publications...PR results!
A press release to announce the Levis Brand's new commuter cycling line.
This newsletter was created to warm up a cold list as a preface to a promotional email...
While light on design aesthetic, this order page does some heavy lifting. Used to...

Service Description

Good Direct Marketing.
(I save the clever stuff for my clients.)

They say that implementation is the chariot of genius and when email is done right, with swan-like grace, rigorous implementation and ruthless tracking, IT WORKS.

I love direct marketing, and it seems to love me back. I get to speak nationally and write articles for the Direct Marketing Association's newsletter. I've won some awards, had my emails blogged about (and re-Tweeted) in tech circles, and even had one campaign chosen by a multivariate testing firm as a case study (when my new copy increased landing page conversions by 91%).

Besides just "results", here's the nuts & bolts of what I do...

Email Marketing
I primarily help companies with their email marketing programs.

Landing Pages & White Papers
This frequently includes writing the landing pages and white papers that either convert to sales or organically grow in-house, opt-ed in lists.

Search Engine Marketing & Social Media Marketing
I have also helped companies leverage successful campaigns across other online media including PPC and even social media (yes, you can and should quantify the exact, bottom line sales benefits from social media efforts).

Off the Wall Solutions
The first worthwhile thing that I ever learned about marketing is that a lot of marketing doesn't work. It simply does not pay for itself.

You may have a huge, easily identifiable market but you can't afford a Superbowl ad, let alone a full page in your industry's...

Read More »

Keywords

email marketing
copywriting
writing
landing pages
PPC
SEM
Company Snapshot
Elance Level
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  • 12 months
  • Lifetime
Jobs
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Total
Milestones
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Clients
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Private
Private
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Identity
Username
MarketingGenius
Type
Company
Member Since
December 2007
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0
Team
Juliana R.
Juliana R.
Staff
JohnGaffney
JohnGaffney
Administrator
MarketingGenius | Elance

MarketingGenius