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Mellora M. | Elance
 
176985602337900
Last Sign-in: Feb 29, 2012

Mellora M.

Building Profitable Brands & Growing Revenue
   United States
  |   Dallas, TX
  |  4:29 am Local Time

Overview

Minimum Hourly Rate $71

Businesses know cutting through the clutter isn’t easy—you need a strong brand, a unique product and the ability to deliver the right message through the right channels at the right time. I solve this challenge through my passion for marrying the consumer’s need with a company’s product, brand or service.

I'm what you'd call a marketing generalist. Having worked as a consultant for companies like RadioShack, 7-Eleven and Texas Instruments as well as my own firm, Black Sheep Marketing, have helped me hone and refine the skills to help take...

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Portfolio

Skills (4)

Tested
Advertising & Promotional Strategies
Multi-Channel Marketing
Market + Competitive Analysis
Product Launches

Employment

Black Sheep Marketing
Managing Director
2012 - Present
MARKETING + PROMOTIONAL PLAN (Mar '12) Humanitarian Notes, New York, NY Developing the marketing and promotional plan for non-profit organization.
Black Sheep Marketing
Managing Director
2011 - 2012
REBRAND + PRODUCT RATIONALIZATION - Epicure Selections, Victoria, BC. Leading the corporate and product branding efforts for a high-end Canadian CPG in the food spice and cooking space. * Defined...
Black Sheep Marketing
Managing Director
2011 - 2011
COMPETITIVE SEGMENTATION + SOCIAL MEDIA ANALYSIS - Norwex, Dallas, TX. Performed a competitive segmentation analysis for a global company that specializes in environmentally friendly cleaning...
Mannatech, Inc.
Global Marketing Director
2008 - 2011
Led the global marketing efforts for North America and new country expansion from ideation through execution. This included the strategic market pre-launch and launch plan for Mexico, which...
Rent-A-Center
Brand Director
2007 - 2008
Oversaw and managed six of eight brands as an essential part of the company’s ongoing growth strategy. Through integrating diversification and strategic planning I was able to achieve combined...
Latimark, Inc
Marketing Director | Sr. Consultant
2005 - 2007
Vitalized brand and marketing strategy for start-up consulting firm, achieving 200% growth after first year with a 96% retention rate through year two. By applying my expertise in strategic...
RadioShack
Sr. Marketing Consultant
2004 - 2005
Focused on growing brand presence by developing direct marketing plan that supported more than 500 grand openings, re-locations and remodels. Orchestrated and drove pre-launch, launch and...
TXU Energy
Marketing Manager
2001 - 2004
Managed the product lifecycle for a service-based line of products which increased sales, reduced churn and built customer loyalty. Also created and launched a small business portal that increased...

Education

LSU
BA - Mass Communications
- 1993

Keywords

My Snapshot
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  • 12 months
  • Lifetime
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Identity
Username
Mellora
Type
Individual
Member Since
February 2012
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Mellora M. | Elance

Mellora M.