No shortcuts. Do SEO right the first time and you won't have to worry about Panda and Penguin updates. I advise, consult and perform the SEO work for Fortune 1000 companies and small businesses that need to acquire traffic from search.
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While operating SEOMarketing.com, I am also the in-house SEO for the largest personal finance website in the United States. All this activity forces me to be a great educator, trainer and coach for internet marketing teams of all abilities.
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SEO Technical Audit - This audit will detail any inhibitions to search engine crawling and provide recommendations. Review of redirects, server response codes, information architecture and more.
SEO Content Audit - This audit will score your current content efforts and provide recommendations for competing at a high level. Readability scores, content type review and distribution are all examined in light of effectiveness in organic search.
Social Media Audit - This audit takes inventory of your current social media footprint and provides analysis and recommendations for higher community engagement. Learn what your customers are saying and how to turn them into ambassadors of your brand.
Content Strategy - Business Goals - This on-site session will examine your current execution of content across your website. Audience definition review and effectiveness of your content offering are examined to ensure proper connection.
Brand Definition - You need to know how you want customers to perceive you. This product will define your brand and brand perception.
Persona Creation - Higher conversions come from knowing what your customers want. This workshop will take your internal knowledge and find external data to support these assumptions. Personas will help your Design, Product, SEO, PPC and business teams focus on the right types of people that convert.
Information Architecture - Organizing your content and page is essential to connect with your audience. This...
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