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Sarah B. | Elance
 
176985602337900
Last Sign-in: Mar 24, 2012

Sarah B.

ambi-thinker: analytical meets artistic
   United States
  |   New York, NY
  |  1:00 pm Local Time

Overview

I believe in a holistic approach to performing a job, pairing analytical thinking with out-of-the-box creativity. I'm an award-winning copywriter with published work on a variety of websites, consumer packaging, and promotional materials. With proven experience across marketing communications, brand strategy and market research, I've helped companies reach customers, understand shopper behavior and strategically position themselves within their markets for over six years. My primary industries of expertise are Consumer Packaged Goods (CPG),...

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Jun 10, 2011|Sales Writing|$219|Completed

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Skills (2)

Tested
Market Research
Market Research Test
My Score
avg
English
U.S. English AP Style Editing Skills Test (For Writing Professionals)
My Score
avg
U.S. Word Usage Test
My Score
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Service Description

Specialities:
- Copywriting (packaging, advertising, websites, other marketing materials)
- Editing (virtually any material, including white papers, academic papers, business plans, case studies)
- Brand Strategy (art direction, corporate identity, positioning, product assortment)
- Market Research (consumer segmentation, focus groups, research design/implementation)
- Marketing Communications (collateral development, advertising and media strategies, packaging, retail merchandising)

Work Style:
- Extremely communicative - You always know how a project is progressing
- Guaranteed on time - Deliverables to you in a timely, efficient fashion
- General awesomeness - Whatever the project need or your preferred style, I'll work with you to ensure a smooth, positive experience and meet all goals


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Employment

boutique market research supplier
brand strategist
2011 - Present
qualitative and quantitative custom market research and brand strategy
large market research supplier
quantitative market research
2010 - 2011
consumer genetics company
marketing communications and brand strategy
2009 - 2010
created full brand positioning strategy and marketing communications plan, as well as supported business development and investor outreach
multi-national consumer packaged goods company
marketing communications and public relations
2007 - 2009
created corporate style guide and copy bible, implemented full merchandising operations, managed packaging and international translations, ran event planning and public relations, supported brand...

Education

Columbia University
Masters
2010 - 2011
University of North Carolina at Chapel Hill
Bachelors
2003 - 2006

Keywords

copywriter
branding
marketing
editor
awesome
My Snapshot
Elance Level
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  • 12 months
  • Lifetime
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Identity
Username
SarahBeach
Type
Individual
Member Since
June 2011
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Sarah B. | Elance

Sarah B.