Skaaren Design is a visual communication company located in Phoenix, Arizona. Specializing in branding, publication design, marketing, graphic design, and website design.
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Seven disciplines constitute our creative services: Branding, Identity Development, Print Design, Web Design, Publication Design & Production, Consulting, and Marketing. Like a prize quilt, these disciplines are distinct yet they overlap, creating a unified whole. Think of us as an integrated system addressing every one of your specific branding and visual communication needs. Here’s a breakdown of our specific services.
Branding & Identity Development
Image is created in the consumer’s mind. It is realized through skillful articulation of perception. Brand is the conclusion consumers draw when appraising a product or service’s worthiness. Brand is what distinguishes one product from another. Brand becomes the archetype in the consumer’s mind. Perception management is what we do. Image is established and controlled by using proven disciplines that govern perception. Image is predicated on visual codes. We’re experts at guiding the consumers’ perception through the benign manipulation of human sensibilities.
Long before the Internet, graphic design was referred to as commercial art. It was simple: art with a commercial purpose. Intention is what defines the difference between art and design. As the language of art and design grow more congruent, its function and form become inseparable. Form without function is ornament; it is mere decoration. Success doesn’t tolerate near-misses—it demands accuracy. Good design is, actually, an outgrowth of clear...
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