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Howard B. | Elance
 
176985602337900
Last Sign-in: May 19, 2012

Howard B.

Brand Strategist & Grassroots Marketing Specialist
   United States
Los Angeles

Overview

Minimum Hourly Rate $40

I'm an accomplished marketer, strategist and entrepreneur with an eye for emerging brands, products and media properties in sports, consumer goods and entertainment. I have considerable experience in competitive strategy, brand definition/positioning, experiential marketing and WOM/social media, public relations and communications strategy, loyalty rewards programs, event/field marketing and revenue focused partnership development.

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Oct 6, 2009|Marketing & Sales Consulting|$840|Completed
|
5.0
Sep 8, 2009|Other - Sales & Marketing|$70|Completed
|
5.0

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Portfolio

Copywriting example; product sell sheet distributed to retailers and coaches at the...
Copywriting example; product instructions included in the packaging of the MaxXcel FP360
Press Release for the launch of MaxXcel Sports FP360 at the 2010 US Lacrosse Convention

Skills (9)

Tested
Marketing
Business Plans
Project Management
Public Relations
Ecommerce
Advertising
Sales
Business Writing
Corporate Strategy

Service Description

Over the past 18 years, I have served in a variety of roles - from marketing therapist and brand sherpa, to event planning magician and PR soapbox, to entrepreneurial navigator and digital media czar - for companies spanning a myriad of industries. I've helped industry leaders and rogue upstarts with all levels of marketing, brand management and business strategy decisions.

My approach to marketing is built on finding creative strategies and innovative solutions that convey who you are and what you do to the people who matter most - your customers.

People will feel what they want to feel, believe what they want to believe and buy what they think is the better brand. So I dig deep to find the key touchpoints between you and your customers where I can effectively communicate your brand and build a solid relationship.

After I have a complete understanding of your situation - your brand, customers, marketplace, competitors, and especially your goals - I will create a "Marketing System" and work with you to execute across the channels that not only make sense strategically but also fit your budget and your resources.

I also know the importance of making sure the plan is clear, concise and easy for everyone to wrap their head around, and I promise to keep the marketing speak and buzz words to a minimum.

My expertise includes:

BUSINESS STRATEGY
* Business Plans
* Marketing Strategy Plans
* Competitive Analysis
* Market Segmentation
* Revenue Modeling...

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Education

San Diego State University
Bachelor of Arts, Journalism/Advertising
1985 - 1990

Keywords

branding
social media
events
word-of-mouth
public relations
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
2
2
0
Total
Milestones
Hours
Reviews
5.0
Recommend
Clients
Total
Repeat
Earnings
Total
Per Client
Identity
Username
TeamMarketing
Type
Individual
Member Since
May 2009
Elance URL
Verifications
0
Howard B. | Elance

Howard B.