I'm an accomplished marketer, strategist and entrepreneur with an eye for emerging brands, products and media properties in sports, consumer goods and entertainment. I have considerable experience in competitive strategy, brand definition/positioning, experiential marketing and WOM/social media, public relations and communications strategy, loyalty rewards programs, event/field marketing and revenue focused partnership development.
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Oct 6, 2009|Marketing & Sales Consulting|$840|Completed
Sep 8, 2009|Other - Sales & Marketing|$70|Completed
Over the past 18 years, I have served in a variety of roles - from marketing therapist and brand sherpa, to event planning magician and PR soapbox, to entrepreneurial navigator and digital media czar - for companies spanning a myriad of industries. I've helped industry leaders and rogue upstarts with all levels of marketing, brand management and business strategy decisions.
My approach to marketing is built on finding creative strategies and innovative solutions that convey who you are and what you do to the people who matter most - your customers.
People will feel what they want to feel, believe what they want to believe and buy what they think is the better brand. So I dig deep to find the key touchpoints between you and your customers where I can effectively communicate your brand and build a solid relationship.
After I have a complete understanding of your situation - your brand, customers, marketplace, competitors, and especially your goals - I will create a "Marketing System" and work with you to execute across the channels that not only make sense strategically but also fit your budget and your resources.
I also know the importance of making sure the plan is clear, concise and easy for everyone to wrap their head around, and I promise to keep the marketing speak and buzz words to a minimum.
My expertise includes:
* Business Plans
* Marketing Strategy Plans
* Competitive Analysis
* Market Segmentation
* Revenue Modeling...
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