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Abby Samuel | Elance
 
176985602337900
Last Sign-in: Jun 14, 2014

Abby Samuel

PR professional and copywriter
   Australia
  |   bondi, NSW

Overview

Minimum Hourly Rate $88

A talented PR and Communications professional specialising in raising the profile of non-profit and health organisations across all media channels. 9 years prior experience in consumer journalism.

Clients include Cancer Council Australia and iSonea.

I was a national magazine journalist in the UK and Australia for nine years, working up to Features Editor on the Australian national women's weekly magazine, That's Life, before moving sideways into PR.

I became PR Manager at Cancer Research UK, the UK's largest charity, and then PR &...

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Skills (10)

Tested
Creative Writing
My Score
avg

Service Description

Whether you need a full PR and Marketing strategy developing or just some media releases drafting or pitching, I can help.

I have a wealth of experience in managing social media, project planning, writing web content, blogs, annual reviews, newsletters, direct marketing campaigns, pitches and proposals, crisis management plans, event plans and more.

I have an eagle eye when it comes to editing and proof-reading and can write to suit any tone and style required.

In terms of PR, I recently gained national coverage on Channel 7 evening news for my client, iSonea, and media releases I wrote for Cancer Council were also picked up nationally.

As a former journalist I can spot the relevant angle, identify the media opportunity and anticipate what the media will ask for, ensuring I only make an approach when I have something they're likely to pick up.





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Employment

iSonea
Freelance PR consultant
2013 - 2014
Researched media opportunities, recruited patient case studies to trial and review the AirSonea asthma monitoring device and placed a case study story with Seven News, which went national. Built...
Cancer Council Australia
Freelance Comms professional
2013 - 2014
As the former Media Manager at Cancer Council Australia, I have been commissioned to help write web content, media releases and e-newsletters. I recently developed a document setting out...

Education

University of Sheffield, UK
English Literature BA Hons, 2:1
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Overview  |  Job History  |  Resume/C.V.

Keywords

Public relations
media relations
writing
social media
charity
not-for-profit
non-profit
marketing
pitches
editing
proof reading
health
strategy
crisis management
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Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
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Identity
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Abbysamuel
Type
Individual
Member Since
March 2014
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Abby Samuel | Elance

Abby Samuel