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Blair K. | Elance
 
176985602337900
Last Sign-in: Mar 21, 2014

Blair K.

Making clicks count
   United Kingdom
  |  9:08 pm Local Time

Overview

Minimum Hourly Rate $75

AdditiveCRO is a UK based Conversion Rate Optimisation consultancy founded by Blair Keen - author of GoodSignal.com.

Having started out life as a full service digital design agency, Additive quickly realised that businesses don't need websites; they need websites that work!

This means that whilst we care about the overall User Experience, we're primarily interested in how visitors express their satisfaction through completing conversion tasks such as signing up, making contact, or completing checkout processes.

Like other consultancies,...

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Dec 10, 2012|Marketing & Sales Consulting|Private|Completed

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Portfolio

We increased this website's conversion rate by a whopping 71%! It was the result of a...
http://www.vacuumspot.com.au/
Google Analytics Individual Qualification

Skills (5)

Tested
Google Website Optimizer
Knowledge of Google Website Optimizer Test
My Score
avg
Google Analytics
Knowledge of Google Analytics Test
My Score
avg
Social Media Marketing
Social Media Marketing Test
My Score
avg
Business Analysis
Business Strategy Test
My Score
avg
Internet Marketing
Internet Marketing Test
My Score
avg

Service Description

Effective CRO encompasses a wide array of skill sets: User Experience research and User Testing, Analytics (tools and insight gathering), A/B + MVT including test planning and implementation, web design, web development, and of course - project planning and management.

The following paragraphs describe what each of these elements is for and how you could use it to improve your online conversion rate:

Expert Website Review

Depending on your needs, this service can focus entirely on your landing page or across the full range of pages in your conversion funnel. The review itself is a methodical analysis of your site to uncover usability and persuasion issues that are preventing your visitors from becoming customers.

Current State Analysis with Analytics

The only way to know what people are truly doing on your website right now is to dive into your visitor analytics. We are able to work with all leading Analytics suites but have a particular specialism within Google Analytics (Our consultants hold a current Google Analytics qualification from Google).

Remote User Testing

One of the best ways to uncover WHY people are having difficulty at certain points of your conversion funnel is to undertake some remote User Testing. Like most disciplines however, success is a result of detailed planning. We take pride in preparing expert Test Plans that make sure we gather the insight you need to make reliable improvements to your website.

CRO Planning

Ultimately however, the...

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Keywords

Conversion Rate Optimisation
CRO
Analytics
Google Website Optimizer
Company Snapshot
Sales & Marketing
2
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
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additivesolutions
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Company
Member Since
October 2009
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Blair K. | Elance

Blair K.