As a CREATIVE DIRECTOR, COPYWRITER and DESIGNER, I have over 30 years experience in Madison Avenue ad agencies-- creating corporate and product branding for clients-- nationally and internationally. Names, logos, slogans, tag lines, ad campaigns, TV, radio, outdoor, sales videos, collateral and website content and design. You may remember having seen my work before. In my spare time I am a published consultant researcher and writer for the medical and healthcare industry.
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Oct 25, 2013|Article Writing|Private|Completed
Jul 16, 2013|Ad Campaigns|Private|Completed
Dec 4, 2012|Web Content|Private|Working
Dec 1, 2012|Web Content|Private|Working
After attending U of M Medical School, and after a 7-year tour of duty as an Army Medical & Surgical Technician, I went into the field of marketing and advertising.
I started out as a copywriter by first being an art director. That's right! I studied art, design and advertising at Pratt Institute and the School of Visual Arts in NYC.
I worked on Madison Avenue as an Art Director, until the day BBDO New York offered me a position as a copywriter.
After working in both areas of Art & Copy at Lennen & Newell New York-- Within two years, I was offered and accepted the position of Senior Copywriter at the highly esteemed Young & Rubicam New York.
After many more years becoming seasoned in the advertising field, I added these abilities and titles to the overall picture: Creative Director, TV, Video & Radio Producer & Scriptwriter, Storyboard Illustrator, Print Production Supervisor et al.
Today, as a complete advertising and marketing professional, I have become
proficient as a marketing and advertising consultant in many areas.
With these multi-talents, in addition to being a designer, illustrator and photographer-- I am capable of doing all my creative work and total follow through from idea to finished art or from script to screen.
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U of Florida,U of Miami, Pratt, School Visual Arts
Associate of Arts, BA, BS, MA
1961 - 1982