Find freelancers. Lose those costly delays.

With 1.7 million freelancers, we'll match you with the perfect talent.

or, Register with Elance »

Avi B. | Elance
 
176985602337900
Last Sign-in: Mar 10, 2014

Avi B.

Social Ad Operations Expert
   United States

Overview

Experienced social media analyst and strategist, with a focus on paid media campaigns. I worked at a social agency for two years, during which time I had clients that had large social budgets: a large cable operator, CPG brand, and more. Campaign objectives ranged from general fan acquisition to direct response campaigns that focused on driving ROI or leads. Now I work as the strategy lead for several start-ups under the same venture portfolio, developing their social presence and creating efficient paid campaigns.

My experience ranges...

Read More »

Portfolio

Created a test to see whether Justin Bieber's tweets can directly change the price of...
http://www.businessinsider.com/the-truth-about-whether-justin-bieber-affects-the-price-of-tweets-on-twitter-2013-4

Skills (9)

Tested
Facebook Marketing
Facebook (Marketing)
My Score
avg
Twitter Marketing
Twitter (Marketing)
My Score
avg
LinkedIn Development
Social Media Marketing
Social Media Marketing
My Score
avg
Advertising
Social Media Optimization (SMO)
Google Analytics
Social Ad Operations
Social Strategy

Service Description

Facebook Marketing
- Paid media campaigns with various objectives: Fan acquisition, engagement, lead generation, direct response, app installs.
- Have worked for large clients at a social ad agency with the above goals. Clients included: a large Cable operator in the U.S., a well-known CPG brand, mobile gaming companies.

Twitter Marketing
- Paid media campaigns that include the following objectives: Follower growth, engagement, Twitter Chats, traffic driving, lead generation, app installs.
- In addition to my client work, I have run Twitter advertising test that were published in Business Insider.

LinkedIn Marketing
- Leverage offsite ads and sponsored updates to generate traffic and engagement, respectively.

Social Strategy
- Perform audits of a brand's social platforms to determine key metrics for success, and where to improve.
- Analyze the data across various segments, including: content length, post frequency, post TOD, voice.
- Provide recommendations to improve the brand's primary objective along these lines.

Read More »

Employment

NowThis News / The Dodo
Senior Social Strategy Manager
2014 - 2014
- Lead for organic and paid strategy on all social and outreach platforms, including: Facebook, Twitter, LinkedIn, Outbrain - Create paid media tests to maximize efficiency on each platform across...
TBG Digital
Senior Social Media Analyst
2012 - 2014
- Served as Ad Operations Lead for highest spending US clients - Oversaw a team of 4 junior analysts across multiple accounts - Focused on analyzing and providing key insights for paid media...
BreakThru Radio
Social Media Manager
2010 - 2012
- Oversaw the social media outreach team consisting of 1 staff member and 1 intern - Grew page post engagement by 15% each month by leveraging well-targeted paid efforts - Created partnerships with...

Education

Connecticut College
BA in History
2006 - 2010
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Facebook Marketing
Power Editor
Twitter Marketing
Ad Operations
Social Marketing
Social Media
Social Strategy
Optimization
Social Advertising
My Snapshot
All Categories
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
0
0
0
Total
Milestones
Hours
Reviews
Recommend
Clients
Total
Repeat
Earnings
Total
Per Client
Identity
Username
adops123
Type
Individual
Member Since
March 2014
Elance URL
Verifications
0
Groups
Avi B. | Elance

Avi B.