I offer two services - Email Marketing and Social Media consultancy. On both fronts I will provide clear guidance on strategy, resources required and realistic targets.
I don't like it when consultants just tell companies what to do, in theory. And with digital you have to test and learn as you go. I will assist and guide the execution of campaigns and help you to optimize.
Here's my linkedin profile https://www.linkedin.com/pub/adrian-o-flynn/18/137/10
My thoughts and My Services - Email Marketing
Email is the best value digital marketing channel by far. The cost-per-click is lower than anywhere else. You can rely on email and that's why I like it so much.
You need a few templates that are well set up for desktop and mobile so that you can swap in images and text that will make them look fresh. You need to minimize development and template tweaking. Keep it simple and letting the image do the work is important.
Then when you are creating an email campaign the goal is to pull busy people from their inbox, through your email and to your site. To do this you need to be focused and consistent and clear in your messaging. I recommend one message and one call-to-action per email. And the focus of your subject line, headline and copy all has to be on the reader, not the organization.
P.S. Plain-text emails are the most under-rated tactic in digital marketing. They are so effective and so easy to do.
- Template design
- Process and email platform review
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