My name is Ed Castro and I represent Sage Consulting. We focus on Search Engine Marketing - Social Media Marketing - Search Engine Optimization services for the large scale corporation to the budding start up company. We have successfully devised, implemented, managed and expanded company strategies both online & offline. Some of the platforms we have worked on include: Bing Ads, Adroll, YP & Google AdWords. We have also had amazing results executing online marketing strategies as cornerstones for overall success in the online marketing space.
We are Google Certified Partner and specialize in Search Advertising, Display Advertising and B2B advertising. Additionally, We are very competent at analyzing SEO-SEM-SMM data and in formulating, implementing and launching comprehensive online marketing strategies.
Factors we consider when quoting potential clients: client goals, current strategy, current performance, client budget and estimated workload
We provide basic, intermediate and advanced SEM - SMM - SEO advertising services for the small start-up company up to the Fortune 500 firm. The following is an overview of the services we offer:
We specialize in all forms of online advertising such as display advertising, paid search advertising and search engine optimization (both on and off site). we're experts in most if not all major advertising platforms such as Google AdWords, Bing Ads, Adroll, Facebook, Linkedin, Twitter. We are a full service agency and provide you with assistance for all phases of the project; research phase, development phase, implementation phase, launch phase, management phase and maintenance phase.
We have developed successful advertising strategies over years of successful online advertising management for various clients. These strategies are in turn adapted to your company based on details specific to your project such as objectives, current marketing methods, marketing budget and project time frame.
Although this is a subsection of advertising it requires it's own section. Social Media encompasses the effective execution of generating buzz and positive brand management by devising, implementing and executing comprehensive, thought provoking social media marketing campaigns across Facebook, Twitter, Instagram and other social media platforms.
Social media is an impressive complement to any paid advertising initiative for businesses interested in not only generating hard ROI but also in brand awareness and company exposure online.
We have an amazing team of developers and designers which specialize in designing creative, high quality banner ads for any of your needs. We have developed banner ads for display advertising, affiliate marketing and brand awareness campaigns.
We also specialize in website development and management. Our programmers have designed, executed and launched effective websites with thoughtful, sharp designs having your company's primary objectives in mind.
We have managed marketing initiatives for national corporations to local sole proprietorships. We are effective at upper level strategy development with your company objectives in mind. We guarantee to put your business at the top of search results with our methods and analyses of your company profile and online assets.
All three areas of online marketing are essential for a strong, comprehensive digital marketing strategy for any business. We excel at formulating and executing successful online marketing campaigns for our clients with the right foundation to best promote their respective business within their given niche based on extensive research on their competitors by conducting full scale audits on their accounts prior to strategy formulation.
B.A. Degree in Business Administration with a concentration in Marketing California State University, Fullerton.
Enrolled as a certified Google Partner
Google Partner Advanced Display Certification
Google Partner Advanced Search Certification
Individual Google Partner Certification
California State University, Fullerton
Bachelor of the Arts, Business Administration
Internet Marketing Consultant
2011 - 2011
Number of Employees
We require to be paid through www.Elance.com per the guidelines and rules of the website.
Backbone Media , Vice President of Operations
The role for this project entailed the following: keyword research, landing page research, analytic reporting, implementation of key concepts, SEM/SEO configuration, customization of various web analytic tools to meet reporting needs, site performance analysis, identification of under performing areas, search engine marketing (SEM), search engine optimization (SEO), presented performance recommendations for all online marketing properties and worked closely with the development team in order to design changes that would allow us to collect better usage data.
Penguin Leads, CMO
My role for this project is the SEM Manager position. I have been in charge of creating and developing the multifaceted SEM accounts for this business. Within the scope of my employment we have launched two SEM accounts one on the Google AdWords platform and another on Bing Ads marketing the following services: property value reports, vehicle record reports and military record reports. We have since discontinued the Google AdWords account due to lower CPA values on the Bing Ads platform.
Bing Ads performance stats:
- $910,452.16 in total managed ad spend
- $101,161.35 total average monthly ad spend
- $12.23 average cost per conversion
- 74,452 total conversions
EZPC Recycle, Owner
I was an in house internet marketing manager focusing primarily on Google AdWords and Bing campaigns. I also was tasked with lead generation among other social media websites such as: Facebook, Twitter and MerchantCircle. I managed a blog promoting the company and consulted my employer on how to allocate his marketing budget according to demand.