My name is Ed Castro and I am an internet marketing consultant. My team focus primarily on Search Engine Marketing - Social Media Marketing - Search Engine Optimization services. We primarily work within the SEM marketing space because of the breadth of experience that we have had throughout the years marketing companies on multiple PPC Campaign platforms. These platforms include: Bing Ads, Adroll, YP & Google AdWords. I have also had amazing results executing online marketing strategies as cornerstones for overall success in the online marketing space.
I am a Google Certified Partner and specialize in Search Advertising, Display Advertising and B2B advertising. Additionally, I am very competent at analyzing SEO/SEM/SMM data and strategy formulation.
Factors I consider when quoting potential clients: client goals, current strategy, current performance, client budget and estimated workload
I provide basic, intermediate and advanced SEM/SMM/SEO skills for the small start-up company up to the Fortune 500 firm. I have managed marketing budgets spanning $1,000 - $80,000 per month and I have managed client marketing budgets up to $1,000,000 annually. I am well versed in a variety of SEM platforms such as: Google AdWords, Linkedin, Microsoft AdCenter, Facebook, iPromote, AdRoll, DoubleClick and many more. In addition, I am also very experienced in Social Media Marketing and Search Engine Optimization techniques. All three areas of online marketing are essential to a strong, comprehensive digital marketing strategy for any company. I excel at formulating and executing successful online marketing campaigns for my clients with the right foundation to best promote their respective business within their given niche market based on extensive research on their competitors by conducting an in-depth analysis of all of their data.
I have a B.A. Degree in Business Admin. with a concentration in Marketing from CSUF (Cal State Fullerton).
Certified Partner Status- Google
Google Fundamentals Exam Certification- Google
Search Advertising Advanced Exam Certification- Google
Display Advertising Advanced Exam Certification - Google
Google Engage for Agencies Program- Enrolled as a Certified Agency
***One of the winners of the 2012 Google Engage for Agencies All-Stars Competition.
Google Partner Advanced Search Certification
Google Partner Advanced Display Certification
Individual Google Partner Certification
California State University, Fullerton
Bachelor of the Arts, Business Administration
Internet Marketing Consultant
2011 - 2011
Number of Employees
I require to be paid through www.Elance.com per the guidelines and rules of the website.
Backbone Media , Vice President of Operations
The role for this project entailed the following: keyword research, landing page research, analytic reporting, implementation of key concepts, SEM/SEO configuration, customization of various web analytic tools to meet reporting needs, site performance analysis, identification of under performing areas, search engine marketing (SEM), search engine optimization (SEO), presented performance recommendations for all online marketing properties and worked closely with the development team in order to design changes that would allow us to collect better usage data.
Penguin Leads, CMO
My role for this project is the SEM Manager position. I have been in charge of creating and developing the multifaceted SEM accounts for this business. Within the scope of my employment we have launched two SEM accounts one on the Google AdWords platform and another on Bing Ads marketing the following services: property value reports, vehicle record reports and military record reports. We have since discontinued the Google AdWords account due to lower CPA values on the Bing Ads platform.
Bing Ads performance stats:
- $910,452.16 in total managed ad spend
- $101,161.35 total average monthly ad spend
- $12.23 average cost per conversion
- 74,452 total conversions
EZPC Recycle, Owner
I was an in house internet marketing manager focusing primarily on Google AdWords and Bing campaigns. I also was tasked with lead generation among other social media websites such as: Facebook, Twitter and MerchantCircle. I managed a blog promoting the company and consulted my employer on how to allocate his marketing budget according to demand.