Worked to hack the growth of several clients’ apps and websites. Primary duties include:
• Optimizing user acquisition funnel by analyzing UI, web traffic metrics, and user behavioral-flow maps for common drop-off points
• Proposing and wire framing UI improvements with balsamiq
• A/B testing promotional writing and ad materials to increase click-through rate
• Implementing email marketing campaigns with MailChimp to target specific customer segments with highest rates of user onboarding
• Creating email auto-responders to increase...