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Alaine Black | Elance
 
176985602337900
Last Sign-in: Dec 16, 2014

Alaine Black

   United States
  |   Los Angeles, CA

Overview

Seasoned and accomplished integrated media planning professional with extensive client and agency experience. An established record of developing effective media strategies and delivering value to my clients. I have a wide range of media experience spanning across various categories including: Regional and National Automotive, Consumer Package Goods, Retail, QSR, Amusement Park, Entertainment and Retail.

Expertise across all media types, Specializing in:
- Digital marketing | Media
- Strategic Thinking | Integrated Marketing | Innovation...

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Skills (10)

Tested
Media Planning
Retail
Advertising
New Media
Digital Marketing
Interactive Marketing
Mobile Marketing
Social Media Marketing
Social Media
Brand Development

Employment

OMD USA - Henkel/Dial Corporation
Integrated Associate Strategy Director
2010 - 2014
• Led and managed a 10-product portfolio across multiple client groups for Henkel/Dial CPG brands including Dial Body Wash | Dial Lotions | Tone Body Wash | Dial For Men | Right Guard • Manage the...
OMD USA - MARS Corporation (Uncle Ben's Rice)
Strategy Supervisor
2008 - 2010
• Managed, planned, executed and billed more than $50MM in national media annually for Uncle Bens Rice brand • Developed and implemented national & local media objectives, strategies and plans to...
OMD USA - Henkel/Dial Corporation
Strategy Supervisor
2008 - 2010
• Managed Laundry & Home Care category divisions for Henkel/Dial • Manage the development of multi-platform media packages to support online/offline media efforts for • Analyzed client’s business...
Universal McCann - Sony Pictures (Theatrical)
Media Planning Supervisor
2008 - 2008
• Responsible for all facets of media planning and servicing on Sony Theatrical releases assigned to my group • Serves as a primary back-up for Associate Media Director in the day-to-day running of...
OmnicomMediaGroup USA - Mitsubishi Corporate
Media Planning Supervisor
2005 - 2008
• Primary contact for Regional Mitsubishi Corporate client • Effectively manage and oversaw day-to-day efforts and responsibilities of regional media department of five (5) consisting of regional...
Dailey & Associates - Safeway Corporate
Associate Media Director - Freelance
2004 - 2005
• Work closely with Safeway client to determine marketing/media goals • Strategic leadership of all media planning initiatives for Safeway Corporate • Effectively manage and oversaw day-to-day...
MediaVest - Coca-Cola Company
Associate Media Director
2000 - 2003
• Responsible for overseeing all local planning, buying and promotions on all Coca-Cola brands • Managed and reviewed all broadcast media buys for all Coca-Cola Brands • Developed and presented...
Landon Media Group
National Sales Account Manager
1999 - 2000
• Responsible for advertising growth of National Newspaper display advertising for over 1000 daily and weekly newspapers across the country and abroad • Worked daily with major advertising agency...
Davis Elen/TBWA Chiat Day/Wise Guys
Asst Planner/Planner/Senior Planner/Supervisor
1992 - 1999
Media positions at various advertising agencies Accounts: McDonald's | Knott's Berry Farm | SCTDA | Infiniti National | Mercury Insurance

Education

California State University-Northridge
AA
-
Overview  |  Job History  |  Resume/C.V.

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Identity
Username
AlaineBlack
Type
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Member Since
December 2014
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Alaine Black | Elance

Alaine Black