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Alan Hochman | Elance
Last Sign-in: Feb 11, 2016

Alan Hochman

Turning Plans into Profits
   United States
  |   Hollywood, FL
  |  7:22 pm Local Time


Starting a new venture, launching a product, raising capital, expanding your business – the keys to success for all of these are a winning concept and a clear plan. For more than 20 years I've worked with large and small businesses to make them more successful. From starting a business or creating & launching a new product, to growing profits and expanding into new markets, I have developed strategies and written plans that work.

Some of my major projects have been: setting up a marketing group for Intel in Europe; co-founding an...

Read More »
Jan 5, 2016|Marketing Strategy|Private|Completed
Oct 29, 2015|Public Relations Consulting|Private|Working
Sep 5, 2015|Other - Sales & Marketing|Private|Completed
Jul 26, 2015|Marketing Strategy|Private|Completed

View All »


This is the Table of Contents and part of the Executive Summary of a business plan for...
This is the first part of the Product section taken from a business plan for a...
Product line overview data sheet for solar tracking products - I wrote the copy and...
Data sheet for solar tracking product - I wrote the copy and managed the graphic design.
Data sheet for solar tracking product - I wrote the copy and managed the graphic design.
Product data sheet - I wrote the copy and managed the graphic design
Company Launch press release - I wrote the copy and managed an outside PR firm to...
Part of site's About section - I wrote the copy, designed the navigation and managed...
Part of site's Product section describing product's features & benefits - I wrote...
Home page for the site; Products & About are pull-down menus - I wrote the copy,...
Designed to make it easy for prospects to provide information - I designed the form,...
Part of site's Product section describing product's features & benefits - I wrote...
Explanation of features & benefits of the technology - I wrote the copy, designed...
Description with features & benefits of electronic controller - I wrote the copy,...
Part of site's Product section describes the features & benefits of the entire line...
Part of site's About section includes latest press releases and media coverage - I...

Skills (6)

Corporate & Business Strategy
Product Development/Launch
Business Planning
Business Plans Test
My Score
Tactical Marketing
Management Skills

Service Description

NEW PRODUCTS/SERVICES – Product Plans that let you understand the market and potential for your idea and the best way to sell it. These comprehensive plans include everything from who-will-buy to what-to-charge and how-to-distribute, including revenue and cost projections. These plans are the basis of your business plan and fund raising presentations.

STARTUPS – Business Plans for putting your company together and entering the market and attracting and closing potential investors. These complete business plans include everything from competitive and market analyses to staffing tables to a full financial package that details funding needs and Use of Funds. These business plans are the basis of Private Placement Memorandums and funding presentations.

FUNDING – Presentations, business plans, and PPMs that explain to investors and VCs your idea, value proposition, target market, required investment, and exit strategy & payback. These tools enable you to engage, communicate with, and close potential funders.

NEW MARKETS – Market entry strategies and the tactics to support them. These plans, from Objectives & Goals to Strategies and the Tactics to implement them, also include execution timelines. These plans are roadmaps for your sales, marketing, development, and production teams.

COACHING – Individual or group programs to guide you and/or your team through a specific challenge, a desired change, or to raise the level of professionalism and success. We work together...

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Companies I've worked for
1979 - Present
FOUNDER/CO-FOUNDER . . . . Artville, Madison, WI -- Co-founder, Executive Vice President -- Electronic publisher of illustration and photography . . . . Alan Hochman Consulting, Santa Monica, CA,...


Purdue University
Bachelor of Science, Math/Computer Science
St. Edward's University
MBA - Manaagement & Marketing
Overview  |  Job History  |  Portfolio  |  Resume/C.V.


Business plan Forecasting Marketing plan Coaching Strategic Planning Presentations Proposals Business Writing Start-up & New Product Analysis
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Per Client
Member Since
April 2012
Elance URL
Alan Hochman | Elance

Alan Hochman