Starting a new venture, launching a product, raising capital, expanding your business – the keys to success for all of these are a winning concept and a clear plan. For more than 20 years I've worked with large and small businesses to make them more successful. From starting a business or creating & launching a new product, to growing profits and expanding into new markets, I have developed strategies and written plans that work.
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Some of my major projects have been: setting up a marketing group for Intel in Europe; co-founding an...
NEW PRODUCTS/SERVICES – Product Plans that let you understand the market and potential for your idea and the best way to sell it. These comprehensive plans include everything from who-will-buy to what-to-charge and how-to-distribute, including revenue and cost projections. These plans are the basis of your business plan and fund raising presentations.
STARTUPS – Business Plans for putting your company together and entering the market and attracting and closing potential investors. These complete business plans include everything from competitive and market analyses to staffing tables to a full financial package that details funding needs and Use of Funds. These business plans are the basis of Private Placement Memorandums and funding presentations.
FUNDING – Presentations, business plans, and PPMs that explain to investors and VCs your idea, value proposition, target market, required investment, and exit strategy & payback. These tools enable you to engage, communicate with, and close potential funders.
NEW MARKETS – Market entry strategies and the tactics to support them. These plans, from Objectives & Goals to Strategies and the Tactics to implement them, also include execution timelines. These plans are roadmaps for your sales, marketing, development, and production teams.
COACHING – Individual or group programs to guide you and/or your team through a specific challenge, a desired change, or to raise the level of professionalism and success. We work together...
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Companies I've worked for
1979 - Present
FOUNDER/CO-FOUNDER . . . . Artville, Madison, WI -- Co-founder, Executive Vice President -- Electronic publisher of illustration and photography . . . . Alan Hochman Consulting, Santa Monica, CA,...