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Alayne M. | Elance
 
176985602337900
Last Sign-in: Feb 25, 2015

Alayne M.

Web-print articles, rewrites-edits, blogs, ad copy
   United States
  |   Lockhart, TX
  |  2:20 pm Local Time

Verified Freelancer

Alayne M.'s identity has been verified.  Learn More

Overview

During 30-plus years in the communications industry, I've assumed many roles: journalist, copywriter, public relations specialist, editor, magazine publisher, events promoter, and business owner. I believe that gives me a broad perspective from which to approach subjects, and the work ethic to get the job done professionally, on time, and with excellence.

I am at my best when serving clients on an on-going basis. I believe in developing a thorough knowledge of their business so that I can best approach the assignment. This also enables me...

Read More »
Dec 18, 2014|E-books and Blogs|Private|Completed
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5.0
Dec 16, 2014|Editing & Proofreading|Private|Completed
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5.0
Dec 8, 2014|Editing & Proofreading|Private|Completed
|
4.7
Nov 30, 2014|Editing & Proofreading|Private|Completed
|
4.6

View All »

Portfolio

Based loosely on MasterCard's long-running "priceless" campaign, the message...
Press release announcing details, sponsors and new ways to win money in upcoming...
These emails went out to expired subscribers who had not renewed for three or more...
Appealed to bowlers to visit our tournament first as practice before going to the big...
Last in a series of color-coded renewal notices to remind subscribers to renew before...
Let pro shops know it was now even easier to carry the magazine in their store, with...
The theme was centered around Bowling This Month magazine being a "no fluff"...
I was anxious to test my new juicer and show off the results. Juicing really can be...
Having recently been assigned a gluten-free diet, I was relieved to discover a...
A good way to use up a prolific garden basil crop is by making pesto sauce. I wanted to...
Unlike many of us, I actually find grocery shopping fun...and sometimes entertaining. I...
On a drive through Oregon, where coffee is king, I wanted to sample as many of the...
It struck me as extremely amusing when our nation's leader made an off-hand remark...
website "About Us" and "Services" page (pseudonym used to protect...
General info piece on the advantages of email marketing and increasing ROI

Skills (15)

Tested
Article Writing
Article Writing
My Score
avg
Blog Writing
Blogging
Business Writing
Content Writing
Copy Editing
Editing/Copy Editing
My Score
avg
Copywriting
Copywriting
My Score
avg
Editing
Editing/Copy Editing
My Score
avg
Editorial Writing
English
English Grammar
English Proofreading
Feature Writing
Forum Posting
Ghostwriting

Service Description

The services I've performed over the years include writing company newsletters, press releases, sales literature and news features. I've performed work for clients in the following industries: real estate, web consulting, non-profit, oil and chemical, engineering, and municipal services. A few of the companies I've done work for: Shell Oil, American Red Cross, and the City of Houston.

I interrupted my freelance career in 1994 to start a printed bowling publication with my husband. "Bowling This Month," the industry's first and only instructional magazine devoted exclusively to the serious bowler. My company also conducted bowling clinics and tournaments. This venture gave me experience managing all operations of a publishing business: editing, proofing, design, print and web management, marketing and sales, and the hiring of personnel, contributing writers and vendors. I sold the company in December 2013.

Now I'm back to freelance writing. This is what I do best and where I am most happy. As I take on each new project on Elance, I continue to work especially hard to develop a reputation for excellence, creativity, and dependability for each of my clients.

Special focus: print articles, website content, blogs, rewrites, editing, interviews, research, headlines, taglines, humor, marketing material collateral

Other areas of expertise: health, food, cooking, fitness, self help

The computing tools I use regularly:

* Word processing, spreadsheets, databases,...

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Employment

Bowling This Month
Owner/Publisher
1994 - 2013
Created the bowling industry's first magazine devoted exclusively to helping serious bowlers improve their skills and make informed decisions about purchasing bowling equipment. Also created and...
Various Clients
Freelance copywriter
1988 - 1995
Company newsletters, press releases, sales literature, brochures, basic graphic design. Industry focus: oil and chemical refining, engineering, municipal services and non-profit organizations....
Other Experience
production, copywriting, p.r., news reporter
1980 - 1987
Print Production Manager at ad agency; Media Buyer, copywriter and some product photography for retail chain; Feature Writer and Ad Sales Rep for local entertainment magazine; Public Relations...

Education

Marshall University
Masters Journalism
-

Keywords

web content
feature writing
blogs
ghostwriting
rewrites
editing
proofing
press releases
editorials
news articles
sales letters
business articles
newsletters
interviews
humor
My Snapshot
Writing & Translation
7
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
Total
Milestones
Hours
Reviews
4.8
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
AlayneWrites
Type
Individual
Member Since
January 2014
Elance URL
Verifications
0
Alayne M. | Elance

Alayne M.