My passion is studying what drives people to share information, and how can this phenomenon be used to reach marketing goals.
People trust each other more than brands: it is not enough to communicate "as a logo" nowadays. People are the media, isn't it amazing?
And what fascinates me even more, is that the amount of word-of-mouth is fantastic on social media, but — it is even greater offline. The possibilities are limitless.
What do you do to make your customers talk about you?
Word Of Mouth Marketing Skill