I am a Google Adwords and PPC expert (Google Qualified Individual) specialising in the creation and management of Adwords campaigns that deliver the results that matter to you – increased sales, conversions and superior return on investment.
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For clients who are already using Adwords, I have a strong track record of delivering results that far exceed their existing advertising, even when they've worked with some of Australia's largest agencies in the past.
If you’ve been running your own Adwords campaign, or are thinking about starting...
Jan 1, 2015|Other - Sales & Marketing|Private|Completed
Jan 9, 2014|Search Engine Marketing|Private|Completed
Nov 21, 2013|Search Engine Marketing|Private|Completed
Oct 9, 2013|Search Engine Marketing|Private|Completed
Let’s face it – Google Adwords is exceedingly complicating and almost impossible for a non-expert (ie. anyone who doesn’t spend the entirety of their workday using it) to master. Sure, if you’re in a non-competitive market you might be able to put together a campaign on your own that produces “decent” results, but you’d be missing a number of advanced Adwords strategies and techniques that could significantly improve your campaign performance (not to mention wasting time that could be better spent running your business).
Every job and every client is different, but here are a few of the ways that I can help you get more from your monthly Adwords budget:
- Account Structure and Organisation: Often overlooked but crucially important, proper account organisation and management is essential if you want to maximise the return on your Adwords investment. I take the time to understand your business and search marketing goals, and then create an optimal account structure (campaigns, ad groups, keyword groups, ads) for your business. The end result is a logically organised Adwords account that is easier to manage and provides more insightful reporting for you, the client, and more relevant, targeted ads for your customers, resulting in a higher return on investment.
- Keyword Research: After researching your business, its products/services, competitors and customers extensively, I use advanced industry tools and software to find only the best keywords for your limited Adwords...
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