Intrapreneur turned entrepreneur, I've worked for some well known large corporates and government in senior marketing and business roles. So I know how to bring innovation and ideas alive in a complex environment. But I've also developed marketing strategies and communications campaigns for start ups - and have founded my own too. You can consider me your right hand person, someone who has been through what you are going through and who'll be with you for the journey.
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Alex Butler has an unusual blend of skills and experience across corporate and start up organisations. She is CEO of recently launched KindredHQ.com, a brand new start-up community of people who work outside the traditional organisational structure.
She is also a freelance consultant specialising in digital innovation and transformation, working across a number of industries.
Until 2010 she led the transformation of the UK Government’s approach to and use of digital technologies establishing a programme of activity to improve the UK government’s online services. Responsible for the original service proposition for Directgov, the UK Government’s citizen website, she also established and ran a new digital delivery division, the forerunner of the UK’s Government Digital Service.
Alex put in place a digital innovation programme linking established digital and technology entrepreneurs with the UK’s Civil Service, with outstanding results. She championed the strategic use of digital technology by government, helping the UK government to collaborate with industry and entrepreneurs.
In 2004, she conceived and led a very different marketing approach for BT Wholesale’s broadband demand registration marketing programme, coordinating over 3000 disparate campaign volunteers to bring broadband to villages and towns across the UK.
Alex has a marketing background, from Saatchi and Saatchi and Interbrand, to large-scale product marketing and brand programmes in large multinational...
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