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Alex Brown | Elance
 
176985602337900
Last Sign-in: Dec 16, 2012

Alex Brown

Digital Analyst and Site Optimization Consultant
   Estonia
  |   Tallinn, Harjumaa
  |  3:07 am Local Time

Overview

Minimum Hourly Rate $99

A results oriented Digital Analyst & Optimization Consultant with over ten years¿ experience delivering recommendations on customer insight, marketing analysis and site optimisation to inform strategic decision making. This confident team player has implemented large scale, million dollar projects within budget whilst, managing a team and confidently presenting to all levels of the stakeholder community. Immediate contract work availability.

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Portfolio

Skills (2)

Tested
Site Optimization
Google Analytics
Knowledge of Google Analytics Test
My Score
avg

Service Description

- Analytics Solution Design
- Technology Selection
- Technical Support
- Business Intelligence
- Marketing Campaign Analysis
- Customer Insight
- Custom Reporting
- Dashboard Design
- Report Automation
- Site Optimisation
- Training

Technically savvy and highly proficient in the use of the following platforms:

Site Analytics & Optimisation: Omniture, Coremetrics, Webtrends, Google Analytics, Clicktale, GetClicky & Sophus3
Media & Social Analytics: DoubleClick/DART, Microsoft Atlas & Radian6
Tag Management: TagMan & Tealium
Data Visualisation: Business Objects, Visokio Omniscope
Competitive information: ComScore, Hitwise & Neilson
Oracle programming: Oracle PL/SQL Developer & SQL Server
Microsoft Reporting: Advanced Excel & Access
Insight Communication: Microsoft Office Apps, Paintshop Pro, Concept Draw


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Employment

Self Employed
Digital Analyst & Site Optimization Consultant
2011 - Present
Delivering Premium Analytics Services to a variety of companies. More details on request.
Razorfish (UK)
Head of Analytics
2010 - 2011
Created the Analytics offering for one of the world’s largest digital agencies. • Designed a measurement & evaluation service that integrated with other complimentary services to surpass clients’...
Skype
Marketing Analyst
2006 - 2010
Designed the Optimisation strategy for the world’s leading peer-to-peer internet telephony network. Skype is soon to be part of Microsoft and has 700 million registered users. • Developed an...
Opodo
Commercial Analyst
2005 - 2006
Analysed trading performance for one of Europe’s leading online travel agents and recommended areas of development that led to increased profitability. • Implemented a web tracking tool and...
Betfair
Customer Insight Analyst
2004 - 2005
Empowered the world’s largest online sporting exchange by providing focused customer insight to support the e-CRM strategy. • Developed & evolved management reporting tools for key strategic &...
Hewlett Packard
Partner Information Analyst
2000 - 2003
Enabled the Channel Marketing department to measure the value of Resellers’ • Designed & implemented an appraisal solution for the UK sales force fostering an achievement orientated culture that...

Education

Bournemouth University, UK
MA in Marketing Communications
1998 - 2000
De Montfort University, UK
BA (Hons) Marketing & Law
1996 - 1998
De Montfort University, UK
HND Business & Finance
1994 - 1996
Garth Hill School, UK
A-Levels
1992 - 1994
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

web analyst
data analyst
marketing analyst
optimization
My Snapshot
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Identity
Username
alexgbrown
Type
Individual
Member Since
November 2011
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Alex Brown | Elance

Alex Brown