Alisha McFarland | Elance
Last Sign-in: Dec 1, 2014

Alisha McFarland

25 years of experience ready to work for you
   United States
  |   Fort Worth, TX
  |  5:21 pm Local Time


I have been providing excellent marketing assistance for the last 25 years in the US and abroad. I know what it takes to provide efficient and exceptional work and have the ability to adapt to any situation with ease. As a previous business owner, I know how important it is to trust the people you hire to do the job on time and in the manner you requested. I also appreciate and know how to provide the support you need to keep your projects on track. I look forward to working with you!
Service Description
After obtaining my bachelors degree in Communications from Purdue University, I have worked and traveled throughout the United States, Europe and Africa. My main emphasis has been working with nonprofit organizations providing administrative, managerial and grant/contract coordination. I also was co-owner of a very successful service business in Colorado for 11 years that is still going strong.

I am looking forward to helping you achieve the level of success you desire by providing efficient, effective and exceptional administrative support.
Purdue University
Bachelor of Arts in Communications
1986 - 1990
Virtual Marketing Assistant
2009 - Present
-Consult with Clients to determine overall promotional goals regarding social media options and traditional marketing methods through comprehensive discussion and project negotiation -Develop metrics for promotional campaigns, monitored progress and provided analysis reports to clients -Work with internal teams and subcontractors to develop and implement strategic marketing plans -Create multimedia presentations for Clients in various industries
Southwest Research Institute
Senior Project Coordinator
1998 - 2009
-Managed relationships and was liaison between San Antonio, Texas Headquarters Staff and Research Scientists in Boulder, Colorado regarding legal, procedural, compliance and financial issues -Corresponded with NASA, National Science Foundation and other Governmental Agencies regarding the submission of proposals and terms of research funding in excess of 100 grants and contracts -Consulted with Research Scientists regarding Education and Public Outreach proposals to maximize content attractiveness to Peer Review Panel and educational impact to Teachers and Students -Conducted multi-media presentations to Research Scientists and Management Personnel
Smooth Transitions
Vice President
1998 - 2009
-Developed cost effective marketing strategies and promotional campaigns that included social media, website content, printed material, promotion items and participation at industry events -Handled correspondence with Clients, Newborn Care Specialists and Partners to regarding industry changes and developments -Established benchmark industry standards for Customer Service and Recruiting -Worked with Owner to create an aesthetically pleasing and easy-to-use multi-page website -Tracked and analyzed business performance using multiple data sources to increase revenue and customer satisfaction
Journal Publications
Production Manager
1997 - 1998
-Managed production and distribution of international gourmet food and wine trade magazine -Responsible for management and maintenance of financial accounts related to magazine production -Consulted with advertisers and service bureaus to create advertisements for publication in magazine -Representative for The Food & Beverage Journal at promotions, industry events and tradeshows
Strategic Marketing
Word Processing Manager
1996 - 1996
-Supervised and managed word processing and desktop publishing personnel working on multiple marketing research projects and surveys
Weaver Boos Consultants, Inc.
Word Processing Manager
1995 - 1996
-Coordinated production logistics for multiple environmental engineering projects and reports
Fidelity Investments
Senior Secretary
1994 - 1995
-Established and implemented customer service policies and procedures for Premium Services Department -Collaborated with multiple departments to create and implement Organizational Change System
Pacificorp - Bridger Coal Company
Senior Secretary
1992 - 1994
-Acquired content, designed, and oversaw production and distribution of brochures and Annual Report
CIBOB Cimenterie
Office Manager
1992 - 1992
-Created and managed information system that increased efficiency and client satisfaction
Subaru-Isuzu Automotive
Human Resources Associate
1991 - 1991
-Coordinated Employee Relations activities for 2,000 employee facility
University of London
Desktop Publisher
1991 - 1991
-Created electronic documents ranging from simple forms to multi-page booklets and promotional material
Payment Terms
None specified
Sharon Rowland
Smooth Transitions, Owner
Co-owner of business for 11 years.
Alisha McFarland | Elance

Alisha McFarland