Michael Allen | Elance
 
176985602337900
Last Sign-in: May 21, 2013

Michael Allen

Dr Allen market research, trademark expert opinion
   United States
  |   San Clemente, CA
  |  12:38 pm Local Time

Resume/C.V.

Until July 2012, I was a Marketing academic at a leading institution (University of Sydney Business School).

I have over 15 years experience teaching undergraduate and graduate classes, including Market Research, New Product Development, Consumer Behavior, International Marketing, and Applied Psychology. In these classes, I taught qualitative and quantitative research methods & SPSS.

I also have a robust research output (total= 71 publications in academic journals, book chapters and conferences).I designed and analysed mainly quantitative studies that were published in leading academic journals (egJournal of Consumer Research), which has a significant impact on field (583 total citations).

I also give expert opinion for trade mark applications on consumer brand percption.

http://scholar.google.com/citations?user=BL39BpwAAAAJ
http://www.humanvaluesconsumerchoice.org/
http://sydney.edu.au/business/staff/michaela
https://twitter.com/allen_ipstories

Dr Michael Allen
Service Description
Market research design and analysis
trade mark expert opinion
Education
Victoria University
Phd - Consumer Psychology
-
Cleveland State University
Bachelors in Psychology
-
Cleveland State University
Masters - Consumer/Industrial Research
-
Employment
University of Sydney
Marketing academic
2005 - 2012
Taught undergraduate and graduate classes, including Market Research, New Product Development, Consumer Behaviour, International Marketing. In these classes, I taught qualitative and quantitative research methods, SPSS, and other means of data analysis as Excel, Amos. Also carried out my own research program. http://sydney.edu.au/business/staff/michaela
Griffith University
lecturer in Marketing
2003 - 2005
Newcastle University
lecturer in Social Psychology
1998 - 2003
Payment Terms
None specified
Michael Allen | Elance

Michael Allen