For a fraction of the cost of a large agency, you get the brains behind successful copywriting (sorry, no golf or free gifts, though) and 30 years experience in advertising, interactive, promotion and publicty. Join the Fortune 500 brands that have been pleased with my copy, including pharmaceutical, health sciences, technology, business-to-business, financial services and consumer goods clients.
After our initial conversation, you'll be clearer on your position, brand, direction and goals. And as we work together on more complex projects, I'll help you fine tune your communications for greater impact and conversions. I work with a select group of talented, experienced professionals, including art and production, as needed.
I excel at simplifying complex information and ideas into compelling messages.
Profit from my 20+ years of multidisciplinary, cross-platform, 360 degree multimedia experience ¿ with some of the largest companies and brands. My "ambidextrous" talent and organized methodology can take you from 0 to 60 seconds in no time flat, so you can capture the attention of your audience in 5 seconds or less.
Markets include: Healthcare, Pharmaceutical, Medical, Technology, Food, Packaged Goods, Professional Services
School of Visual Arts
School of Visual Arts
Fine Arts/Advertising and Design
Hobart and William Smith Colleges
1975 - 1979
Antioch Center Creative Writing Program
Creative Writing Semester
1977 - 1977
Susan Carroll Creative
1996 - Present
Write b-2-b and d-2-c communications for a variety of industries, including professional services, healthcare, high tech, telecommunications, financial, real estate, engineering, package goods, food, entertainment and education. Most current projects include interactive, sales promotion, direct response and editorial.
2007 - 2007
Advised marketing managers and executives of this medical transcription services and technology firm on communications strategies, creative executions, messaging and tactics. Managed Events and Solutions website content. Copywriting included advertising, brochures, case histories, and direct response, for both print and electronic media