A graphic designer is responsible for creating design solutions that have a high visual impact. The role involves listening to clients and understanding their needs before making design decisions.
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Their designs are required for a huge variety of products and activities, such as websites, advertising, books, magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity, i.e. giving organisations a visual 'brand'.
A graphic designer works to a brief agreed with the client,...
A graphic designer's job may involve managing more than one design brief at a time and allocating the relevant amount of time according to the value of the job. Typical activities include:
meeting clients or account managers to discuss the business objectives and requirements of the job;
interpreting the client's business needs and developing a concept to suit their purpose;
estimating the time required to complete the work and providing quotes for clients;
developing design briefs by gathering information and data through research;
thinking creatively to produce new ideas and concepts;
using innovation to redefine a design brief within the constraints of cost and time;
presenting finalised ideas and concepts to clients or account managers;
working with a wide range of media, including photography and computer-aided design (CAD);
proofreading to produce accurate and high-quality work;
contributing ideas and design artwork to the overall brief;
demonstrating illustrative skills with rough sketches;
working on layouts and artworking pages ready for print;
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