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Amy R. | Elance
 
176985602337900
Last Sign-in: Jul 16, 2009

Amy R.

Seasoned Branding & Product Marketing Professional
   United States
Melrose

Overview

I am a marketing professional with 20 years' experience in disciplines ranging from brand and market segment management to product and business partner marketing. I possess excellent marketing planning and execution skills as well as written communications skills. I bring forth an in-depth understanding of corporate and portfolio-specific naming and branding architectures -- and trademark law. I am a 2008 graduate of Northeastern University's high-tech MBA program and member of Beta Gamma Sigma, an international honor society that...

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Skills (1)

Tested
Marketing Terminology Test
My Score
avg

Service Description

MARKETING CAREER HIGHLIGHTS:
Agency & vendor management; brand strategy & management; channel & business partner marketing; executive communications; external communications; value proposition development; naming strategy & architecture; product & segment marketing; pricing & licensing; launch management; PR outreach; sales enablement; trademark strategy; trade show & event management.


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Education

Northeastern University
MBA
2006 - 2008
Overview  |  Job History  |  Resume/C.V.

Keywords

Branding
Naming
Product
Segment Mareting
My Snapshot
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Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
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Identity
Username
AmyReussCaton
Type
Individual
Member Since
July 2009
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Amy R. | Elance

Amy R.