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Amy Yen | Elance
 
176985602337900
Last Sign-in: Jun 7, 2015

Amy Yen

Integrated Marketing Communications Professional
   United States
  |   Dallas, TX
  |  5:53 pm Local Time

Overview

Minimum Hourly Rate $27

I am an experienced integrated marketing communications professional, with a background in public relations, events, email marketing, graphic design, market research, SEO/SEM and social media.

Specialties:
-Integrated Marketing Communications
-Strategic Marketing Plans
-Writing (Press / Feature)
-Internal Communications
-Content Development
-Event Planning / Event Publicity
-Email Marketing
-Social Media
-Graphic Design
-Cause Marketing
-Social Media Customer Service
-Agency Management
-Adobe Creative Suite (Photoshop, Illustrator,...

Read More »

Skills (10)

Tested
Marketing Communications
Integrated Marketing
Social Media
Social Media Marketing
Press Releases
Email Marketing
Blogging
Facebook
Event Planning
Public Relations

Service Description

Freelance integrated marketing communications services including:

Writing (press materials, feature, brochure, web content)
Social Media
Graphic Design
Website
SEO
Email Marketing
Event Publicity

Read More »

Employment

American Red Cross North Texas Region
Regional Marketing Program Manager
2014 - Present
• Provides marketing support for fundraising, humanitarian services and other staff through development of strategic marketing plans and content. • Serves as point of integration between...
American Red Cross North Texas Region
Digital Communications Manager
2013 - 2014
• Manage online and social media marketing for the North Texas region, covering 121 counties. • Launched North Texas Region Digital Operations Center, a social media command center designed to...
Research Now
Marketing Manager
2012 - 2013
• Managed strategic marketing plans for portfolio brands under the e-Rewards, inc. umbrella, including Research Now Mobile, e-Miles, Peanut Labs and Conversition. • Oversaw campaigns, including...
Business Wire
Marketing Specialist
2008 - 2012
• Provided strategic and tactical integrated marketing support for Business Wire’s 31 bureaus and 500+ employees worldwide, from writing press releases to creating HTML email blasts to designing...
i5invest
Marketing & Social Media Consultant
2008 - 2008
• Provide freelance assistance with writing press materials, research, traditional media and blogger outreach
ESN Interactive
Search Engine Optimization Associate
2008 - 2008
• Wrote content optimized for keywords and researched to optimize existing website content • Conducted market research to develop detailed target market profiles through writing, recruiting for...
Schneider Associates
Integrated Marketing Coordinator
2007 - 2008
• Promoted agency marketing initiatives, including proprietary research, through media relations, blogger outreach, speaking engagements, etc • Worked with social media department on integrating...
Muscular Dystrophy Association
Regional Public Affairs Coordinator
2007 - 2007
• Developed and executed marketing and publicity plans for special events supporting MDA’s mission helping local families affected by neuromuscular disease • Coordinated regional promotion of the...
Emerson College
Research Assistant
2006 - 2007
• Assisted Director of Global Marketing and Advertising Program in research on the topic of advertising creativity for coursework as well as background research for a textbook
The Richards Group
Brand Public Relations Intern
2006 - 2006
• Wrote press materials, tracked clips and provided account support for clients, including Corona, Giant Eagle Supermarkets and Hyundai’s Hope on Wheels pediatric cancer initiative • Built and...
Golin
Consumer Group Intern
2005 - 2005
• Wrote fact sheets, biographies and other materials to support activities for clients, including Texas Instruments, Verizon Wireless, Sony Ericsson and Coors • Tracked key media outlets for clips...
The LIVESTRONG Foundation
Media and Public Relations Intern
2004 - 2004
• Researched, wrote and distributed press materials about subjects such as the 2004 Ride for the Roses Weekend and overseas Foundation activities at the 2004 Tour de France • Assisted with media...
Capital Metro
Communications Intern
2004 - 2004
• Provided marketing communications support for the “All Systems Go” Long Range Transit Plan to evaluate public opinion of the plan and the November 2004 voter referendum on rail • Wrote feature...
Cunningham Field & Research Services, Inc
Field Office Supervisor
2002 - 2004
• Oversaw market research field office and staff of 8-12 interviewers and recruiters, coordinated with corporate office in Orlando, responsible for respondent and client relations

Education

The University of Texas at Austin
B.S., Public Relations
-
Emerson College
M.A., Integrated Marketing Communications
-
Overview  |  Job History  |  Resume/C.V.

Keywords

marketing
writing
editing
website
blogging
social media
graphic design
content
events
SEO
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amyyen
Type
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Member Since
June 2015
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Amy Yen | Elance

Amy Yen