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Babi Santamaria | Elance
 
176985602337900
Last Sign-in: Aug 15, 2012

Babi Santamaria

Expert in Credit Card and marketing research
   El Salvador
  |   San Salvador, San Salvador

Overview

Minimum Hourly Rate $33

My expertise is thinking out of the box. I worked almost 10 years in the banking industry, creating different campaigns, designing products and services, analyzing the market, monitoring the approval rates, increasing the market share, etc.

In my jobs I always thinking how make things happened, always looking forward.

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Skills (5)

Tested
Business Analysis
Business Strategy Test
My Score
avg
Passed
Market Research
Marketing
Marketing Methods and Techniques Test
My Score
avg
Passed
Credit risk
Bussiness intelligence

Service Description

I offer the following services:
* Marketing research. I had made a lot surveys and research in the microfinancial market, participated in the creation of the new image of one of the most largest microfinancial company in El Salvador.
* consulting Banking. I worked more than seven years in the bank industry. I participated in an leadership credit card programme for one year. My skill is in strategy, marketing, credit card risk, distribution channel and sales.
* business plans. I always participed in the planning of the business strategy.
* MIS. I always worked with KPI´s, always measured by them, thats why I can help you to identify the best data to work.


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Employment

Banco de America Central
Sub-manager Credit Card
2008 - 2012
Sub-manager Credit Card • I lead 35 people • Improve the% approval rating up to 50% • Generated various analyzes that are intended to improve the% approval. • Design portfolio growth...
Banco Agricola Comercial
Marketing Staff
2007 - 2008
• Handled telephone channels and sales forces, 195 people. • Established metrics and control increased to attract new customers by 30%. • Implemented campaigns and strategies that allowed the...
Drogueria americana S.A. de C.V.
Marketing consulting
2006 - 2007
Developed a marketing program to increase sales by $ 400,000. • I performed an analysis of profitability by segment would improve profitability by 2%. • Developed 12 Profiles of segments. • I...
Sistema Fedecredito
Marketing Staff
2003 - 2006
• Developed the Market Intelligence System. • I performed two market research to discover a pattern of preferences and attrition of customers of the company and the second on the perception of...

Education

INCAE Business School
MBA with marketing emphasis
2006 - 2007
Escuela Superior de Economia y Negocios, ESEN
Bachelor in economics and business
1999 - 2003

Keywords

Banking Credit Cards Marketing Research Strategy Business Plans
My Snapshot
Finance & Management
1
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
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Identity
Username
Anababi
Type
Individual
Member Since
January 2012
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Babi Santamaria | Elance

Babi Santamaria