Digital Design, Catalog Production and Distribution of Marketing Collaterals:
• Creation and design of marketing materials; Catalogs, direct mailers,
calendars, posters, spot ads.
• Project management. Creative direction and coordination throughout marketing material life cycles.
• Print to Web conversion and optimization.
Testing and usability across various devices and platforms.
• Photography of multiple product lines, warehouse materials,
trade show events and sales staff.
Web Site Design, Development and E-Mail Marketing:
• Website planning, design and maintenance.
Test code to universal web standards.
• Maintenance of databases of artwork, photographs, documents,
forms and project files throughout organization.
• Ability to create effective marketing strategies with well-placed design, targeting specific audiences and industries.
• Built and maintain mailing lists and distribution of materials,
internally and externally.
• Request quotes and review bids for all advertising and media purchasing.
Web Stat Analysis and SEO:
• SEO (Search Engine Optimization) develop content and keyword
integration for high-ranking results online.
• Ability to identify and target information necessary for
product placement through SEO, for maximum exposure.
• Research and document competitive analysis summaries using
web monitoring and analysis software.
• Expert in Adobe Creative Suite Pro 5; (Print and Web) Photoshop, Dreamweaver, Quark,...
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