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Alida Hines, MMR | Elance
 
176985602337900
Last Sign-in: Aug 8, 2014

Alida Hines, MMR

   United States
  |   Lawrenceville, GA

Overview

Marketing Research Professional with over 10 years of Fortune 500 and independent research consulting experience. Expertise conducting domestic and international research for the retail, home improvement and consumer packaged goods industries. Track record of delivering insight-led strategies to clients including work reported in The New York Times. Adept in managing projects from understanding business issues to writing questionnaires, analyzing data and writing and presenting reports. Proficient in integrating customer attitudinal data and...

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Skills (10)

Tested
Market Research
Marketing Research
Customer Insight
Competitive Analysis
Consumer Behaviour
Marketing Strategy
Market Analysis
Data Analysis
Focus Groups
Strategy

Employment

Consultant
Marketing Research Consultant
2012 - Present
Presently acting as research consultant for Atlanta pediatric practice to provide strategies that bolster its growth expansion plans. Areas in project include customer experience research with...
Kellogg Company
Manager, Shopper Insights
2011 - 2012
Constructed qualitative store placement research using proprietary panel with approximately 100 Health and Wellness shoppers. Research outcomes contributed initial strategic thought to redesign...
CCS Partners
Marketing Research Consultant
2011 - 2011
Joined research firm CCS Partners (now Customer Centric Strategy, LLC) to assess opportunities for utility company to retain and expand customer base within Eldercare market. Results of research...
Premium Retail Services
Marketing Research Consultant
2011 - 2011
Managed concept testing research alongside a team of researchers for an aftermarket car product among car drivers and decision makers. Insights from project drove strategies to help retailers...
MDJ Enterprises LLC
Marketing Research Consultant
2010 - 2010
Served as consultant and creator of customer satisfaction research among parents of organization’s first Football Camp with NFL player Michael Johnson (Cincinnati Bengals #93). Research outcomes...
American Greetings
Sr. Consumer Insights Analyst
2007 - 2009
Redeveloped and directed longitudinal multi-phase consumer A & U tracking research with over 2,000 greeting card consumers. Report’s insights provided knowledge on company’s brand strengths and...
EarthLink, Inc.
Customer Research Manager
2006 - 2006
Directed all research for EarthLink’s existing Internet access customers (Dial, DSL & Cable) providing insights into customer satisfaction and retention tactics. Conducted phone research with...
Turner Broadcasting System, Inc
Contract Project Manager/Project Manager
2005 - 2006
Supervised first round of online research testing to assess viability of new broadband online entertainment service. Research results validated need to continue concept development. Led initial...
The Home Depot
Market Research Analyst
2003 - 2005
Designed and headed qualitative and quantitative multinational research to develop new stores in New York City and Vancouver, Canada. Reported findings from research with 1,000+ consumers and home...
Eastman Kodak Company
Business Research Analyst
2001 - 2003
Directed purchase intent and product positioning research for professional-grade photo printer among 200+ photographers in the US and 3 European countries. Result inputs helped the creation of...

Education

University of Georgia - Terry College of Business
Master
-
Spelman College
B.A.
-
Overview  |  Job History  |  Resume/C.V.

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Identity
Username
anhmmrreseacher
Type
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Member Since
August 2014
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Alida Hines, MMR | Elance

Alida Hines, MMR