It's said that "sell a good night's sleep, not the mattress."
You probably have a product from Apple or you know someone who has one. There are many companies that make products similar to Apple's; but WHY does Apple consistently thwart off its competition?
In many marketing campaigns, advertisers of various businesses tell prospects WHAT their products are all about. They spell out the facts, statistics, figures and all necessary details to 100% perfection.
Apple has a different approach ... an approach almost similar to this: "In whatever we do, we seek to challenge the status quo. We simply make your life worth living!"
Do you notice the difference in the two marketing stunts? Apple is telling prospects WHY they make what they make; while the rest are telling prospects WHAT they make.
Apple's example renders itself to the essence of writing copy. That's the backbone of selling successfully.
It is easy to get so consumed with your product, to an extent that you forget the 'purpose of the product'. To a prospect, the purpose of a product is more important than the product itself. All a buyer cares about is what piques their interest!
Question: How can a marketer circumvent the narcissistic nature of prospects?
To evoke the latent desires in your prospects, Andrew writes copy from the simplest reason of WHY you believe in your product; to HOW the product will satisfy clients; and finally dwells on the fussiest issue of WHAT the product is all about.
Generally, Andrew is great at writing:
• Sales Letters
• Landing Pages
• Case Studies
He knows how to use ConstantContact, VerticalResponse, MailChimp and SwiftPage for newsletters; and Aweber for autoresponders.
Additionally, he does Social-Media-Marketing (Facebook, Twitter, YouTube and LinkedIn), Lead-Generation, and he can help with Internet-Surveys of customers in any given niche and demographic using SurveyMonkey.
In case you need a breakthrough in your sales, feel free to contact Andrew. He's always willing to help.
International English Language Testing System
Masters in Business Administration.
2012 - Present
Conversion Rate Optimization on landing pages.
Lead Sales and Marketing Officer.
2006 - 2011
Direct Mail Writer.