I have more than 3 years of experience in managing US/UK/India PPC accounts of Google AdWords, Yahoo Search Marketing, Microsoft Ad center (Bing). I have a deep understand of Google AdWords and practiced in conversion rate optimization, landing page optimization and search engine marketing. I can handle AdWords projects of any size and complexity. I'm professional,reliable, efficient and always stick to deadlines.
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-> Set up and manage PPC strategy on Google AdWords, Yahoo and Microsoft Bing
-> Build complete online marketing strategy, incl. websites, landing pages, funnel analysis and analytics
-> Extensive Keyword Research to identify profitable keywords based on product and service being promoted using various keywords tools.
-> Create business strategy based on Keyword Performance, Avg. CPC, CPL and ROI.
-> Competitor Analysis: Monitor competitor activities at regular intervals (promotions, Prices, Ad Messaging) and act accordingly.
-> Optimize sites and pages with Google and Yahoo analytics and funnel analysis for better performance.
-> Landing page analysis and Optimization: Analyze the performance of website messaging and layout and suggest variants, identify elements to be tested, experiment new elements and measure performance.
-> Importing and Exporting campaigns from one platform to other using bulk edit tools. Create/ edit multiple campaigns/components using Ad words Editor and Microsoft Ad center Editor.
-> Prepare Marketing Performance Reports: Maintain historical reports and prepare performance reports to measure ROI, CPA and conversion rates.
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