Building a content strategy is easy but the hard part is building it right. With all forms of Social Media sites sprouting all over, several SaaS platforms claiming to help you better target your audience. Its crazy and overwhelming. I've always been an advocate of focusing on one thing at a time. But what is that one platform you absolutely need to be on that will give you the greatest impact. Which is that one place that most of your target audience is hanging out.
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Creating the right content is also crucial to your success. Are you...
Its 2014 and almost 60% of businesses are already using some form of content marketing as part of their overall marketing strategy, are you one of them?
eMarketer said that $118.4 billion was spent on content marketing, video marketing, and social media in 2013. That's huge and it shows that big brands and businesses have gotten serious about content marketing.
Small businesses like yours are at a loss when competing with these big brands due to the size of their bank accounts. But you do have an advantage too, you could carry out experiments faster and revise/change your strategies without consulting "the board". They don't have that luxury. Even better with the right content strategy you could spy and still there strategies after they have experimented. Building a strategy is hard, and I want to help you out. So this is what I can offer your business:
1. Social Media - You need to be out there engaging with your customers, but where are they hanging out? Should you be in all the platforms out there?
2. SEO - Social Media can not be compete without SEO in the mix. Your site needs to be designed and developed correctly to rank well on Google's search results. Your blog posts and content in general needs to be optimized for Google and other search engines.
3. Content Marketing - Now this is the glue that ties everything together. Should you create a video, a blog post, an info-graphic or a survey. Should you create a meme, a gif or a plain simple photo of your cat and...
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