"Immensely strategic," "keen sense for PR," "tremendous asset," and "extremely efficient" have been used to describe me as a communications partner. My approach to identifying PR opportunities and addressing communications challenges stems from 11+ years of experience as an agency practitioner, in-house communications manager, and independent consultant.
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I have developed and led multi-tiered communications programs for clients spanning the health and wellness, nonprofit, corporate sustainability, lifestyle, entertainment, and technology...
Jan 6, 2015|Public Relations Consulting|Private|Working
Aug 18, 2014|Public Relations Consulting|Private|Completed
My core capabilities include:
Planning services begin with a review and evaluation of a client's communications priorities and challenges. I then work with clients to develop a strategy to enhance the organization's success and achieve outlined goals.
Media Relations Strategy
Every organization has a story to tell. I find and pitch the strongest angles of my client's stories that give print, broadcast, and online media relevant news to educate, entertain, and inspire their audiences.
Press Release Development
A press release is a staple tactic in many public relations campaigns. To have the greatest value, they must be informative, engaging, and newsworthy. I develop press releases that capture attention and motivate target audiences to action.
Message Development and Training
The ability to clearly and consistently communicate an organization's mission is paramount to their success. I help clients distill their purpose into concise language and train them to deliver it in a meaningful way.
Social Media Management
I help clients navigate the sea of social media platforms. From guidelines and usernames to hashtags and content, I will develop and manage a strategy to maximize engagement with stakeholders online.
I work with clients to author newsletters, brochures, annual reports, blogs and other materials. I also develop corporate style guides that set standards to ensure uniformity of all written communications.
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arPR Los Angeles
2008 - Present
Design and implement strategic communications programs that blend special events, traditional and social media to maximize exposure for small businesses, consumer products, entertainment brands and...
X PRIZE Foundation
Interim Vice President of Communications
2009 - 2009
Led all communications initiatives for the Foundation and its prizes, including the Google Lunar X PRIZE, Progressive Insurance Automotive X PRIZE and Archon X PRIZE for Genomics.
The Busby Group
Senior Account Manager
2008 - 2008
Implemented media relations strategy for consumer products, entertainment accounts and nonprofit organizations, including Lexy.com, World Wide Motion Picture Company and the John Kobal Foundation....