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Ashley W. | Elance
 
176985602337900
Last Sign-in: Jul 17, 2015

Ashley W.

Seasoned Yet Spicy! Sales & Marketing Pro
   United States
  |   Columbia, TN
  |  6:02 pm Local Time

Overview

Highly motivated restaurant, retail & hospitality expert with uniquely diverse background in developing and executing integrated sales & marketing programs strategies in support of business goals and objectives. Sharply focused on delivering results with a 360 degree approach that is both brand appropriate and end user motivated.

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Portfolio

Skills (10)

Tested
Marketing
Sales
Entrepreneurship
Management
Newsletters
Budgets
Program Management
Public Relations
Restaurants
Market Planning

Service Description

Sales & Marketing including Field, Event & Street Team Strategies - National, Regional & Local Store Marketing Plan Development & Management including Grand Opening, Remodel & Competitive Blunting - Brand Strategy - Market Research - Concept & Menu Development - Creative Management - Promotional Sweepstakes & Fundraising Initiatives Development & Execution - Large & Small Scale Budgeting - Internal Department & External Agency Management - Social Media Direction

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Employment

Marketing & Public Relations
Freelance
2013 - Present
- Serving as industry consultant for top privately held asset management group - Developing out of home advertising program to serve as an additional revenue stream for a regional construction...
Thompson Hospitality
Director of Marketing Restaurant & Retail
2013 - 2013
- Developed and implemented strategies for five brands and 14 units in addition to support of facilities management group - Reengineered and redesigned guest communication pieces to increase...
Outback Steakhouse
Marketing Manager
2008 - 2012
- Managed the regional and local efforts of 75 plus nationwide locations including relationships with in-house management team and outside partners such as associations, vendors, media agencies,...
Marketing & Public Relations
Freelance
2005 - 2008
- Oversaw opening activities of small gourmet market including daily operations and ecommerce - Assisted with the planning and execution of golf tournament, raised over $5000 in donations and...
FoodBrand, LLC
Revenue Generation Group
2004 - 2005
- Managed master lease initiatives for a portfolio of 31 nationally recognized and multiple internally-created brands - Partnered with outside architecture, marketing, design and printing firms as...
Restaurant Marketing & Public Relations
Freelance
2001 - 2004
- Created and managed corporate holiday gift certificate program, designed and executed local store marketing programs, coordinated publicity efforts and supervised website for multi-unit Italian...
Mortonís of Chicago Ė The Steakhouse/Bertoliniís
Marketing Manager
2000 - 2001
- Managed the local efforts for multiple nationwide locations - Orchestrated grand opening activities of new markets including publicity efforts, preview dinners and benefit parties - Participated...
The Cigar Spot/ARF! inc
Co-Owner/Operator
1998 - 2000
- Conducted external research to define a market need for retail concept and created company concept including brand, logo and visual merchandising programs - Managed daily activities including...
The Capital Grille
Sales and Marketing Manager
1997 - 1998
- Orchestrated series of opening activities that effectively introduced restaurant to the local market - Developed and executed marketing plans that reached targeted groups and maintained concept...
The Levy Restaurants
Marketing Coordinator
1996 - 1997
- Designed and executed multiple marketing plans for ten distinct concepts - Developed and managed various facets of two frequent dining programs
Saint Louis Bread Company
Marketing Specialist
1995 - 1996
- Developed and implemented multiple local store marketing programs to support corporate marketing initiatives - Managed customer comment/inquiry program

Education

Purdue University
Bachelor of Arts
1989 - 1993
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Restaurant
retail
hospitality
marketing
sales
communications
brand
public relations
field
concept
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arwhite89
Type
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Member Since
February 2014
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Ashley W. | Elance

Ashley W.